Photoplay (1923)

Photoplay Magazine — Advertising Section 99 Your Hidden Beauty Remove the film and see it Duckling," a Belasco play. William Dunn, a youth who had been on tour in "the big time" with Mrs. Leslie Carter, was captured for the same cast to play opposite Miss Fuller. Paul Panzer, who had already made a picture start with Edison, went over to V'itagraph. Money was beginning to roll in and if it had not been for the ever impending terror of injunction in the cross fire of suits from Edison and Biograph the life of J. Stuart Blackton, "Pop" Rock and Albert E. Smith would have been a joyous one. The swiftly growing demand of the steadily increasing number of picture theaters had the business in a frenzy. Conditions in the patent war made it impossible to make the big substantial investments in studios and distribution facilities that the market demanded. The exchangemen, growing more and more numerous week by week, were growing rich in a matter of months, buying, renting and selling film. Out in Chicago George Kleine's little optical concern, which started buying Edison projectors in one-twelfth of a dozen lots, was ordering by the hundreds and Kleine exchanges were buying films by the hundreds of reels, everything on the American market and all that was available abroad. The Freuler-Aitken exchange in Milwaukee had risen to a business with a net profit of nearly a hundred thousand dollars a yeargrowing out of a theater investment of $45° in IQ05. And they had other exchanges. William H. Swanson, the black tent showman of '98, who started selling Selig films to Hale's tours show in 1903, had a thriving series of exchanges headquartering in Chicago. On the witness stand some years later Mr. Swanson testified that he had made a gross profit of $600,000 in 1907-8. And seeking verification one finds a Bradstreet report on Swanson' s exchange estimating it at a value of nearly a quarter of a million in May, igoS. But the golden tide had not yet reached the actors and directors of pictures. D. W. Griffith was getting five dollars a day at Biograph and in a good week Florence Turner of Vitagraph collected as much as thirty dollars on Saturday afternoon. Colonel Selig saw so much prosperity ahead that he ventured to buy a whole block of cheap land on Irving Park boulevard near the drainage canal in Chicago and erected a studio on it. Francis Boggs, of melodrama fame, was in charge of productions with Tom Persons busy with the camera, sometimes acting in the same scenes that he made, with an assistant at the crank. Tom Santchi was added to the more or less regular group of Selig players. THE Selig business still at this time included the giving of picture exhiljitions in theaters, town halls and the like. The programs were supplemented with any pictures obtainable. Among others, Colonel Selig purchased a Pathe production entitled "Annie's Love Story." It was a sensational bit of film to the eyes of that day because of the highly brilliant colors with which it was tinted. In repairing the film a clip from it dropped into a bucket of water alongside the cutting table. When Tom Persons looked down at the bucket he was amazed to see a red stain creeping out from the film. The secret was out. Persons snatched the film out of the water and ran to Colonel Selig with it. "Here it is — that Pathe colored stu2 is just dyed!" It was a gleeful discovery. Colonel Selig ran to an adjacent drug store and returned with a handful of Diamond Dye packages. From that day on Selig pictures were .amply tinted. And despite the subsequent development of an elaborate system of special film dyes in German chemical laboratories, the Selig establishment for many years continued to get its film colors at the corner drug store. The first experiments were so successful that Colonel Selig went down town and indulged in another of his famous history marking hair-cut-shave-and-shampoo sessions. It was his method of celebrating achievement. Millions have revealed a hidden beauty through a new way of teeth cleaning. They have gained a new charm in whiter teeth — often a supreme charm. The method is at your command. The test is free. For beauty's sake and safety's sake, see what such teeth mean to you. Teeth are coated Teeth are coated with a viscous film. You can feel it now. It clings to teeth, enters crevices and stays. Food stains, etc., discolor it. Then it forms dingy coats. Tartar is based on film. Old brushing methods left much of that film intact. So beautiful teeth were seen less often than now. Tooth troubles became almost universal, for film is the cause of most. Film holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Dentists alarmed The increase in tooth troubles became alarming. So dental science searched for ways to fight that film. Two ways were found. One acts to curdle film, one to remove it, and without any harmful scouring. The New-Day Dentifrice A scientific film combatant, which whitens, cleans and protects the teeth without the use of harmful grit. Now advised by leading dentists the world over. Able authorities proved these methods effective. Then a new-type tooth paste was created, based on modern research. Those two great film combatants were embodied in it. The name of that tooth paste is Pepsodent. It is now advised by leading dentists the world over. In some fifty nations careful people use it. Five new effects Pepsodent brings five results which old ways never brought. One is to multiply the alkalinity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. One is to multiply the starch digestant in the saliva. That is there to digest starch deposits which may otherwise ferment and form acids. Thus every use gives manifold power to these great natural tooth-pi^otecting agents. Learn what this new way means to you and yours. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the filmcoats disappear. You will be amazed and delighted, and will want those results to continue. Cut out the coupon now. 10-Day Tube Free THE PEPSODENT COMPANY, Dept. 741, 1104 S. Wabash Ave., Chicago, 111. Mail 10-Day Tube of Pepsodent to Only one tube to a family When you write to advertisers please mention PHOTOPL.iY MAGAZINE.