Photoplay (1923)

Photoplay Magazine — Advertising Section Closcups and Long Shots 99 [ CONTINUED FROM PAGE 56 ] The Movie Crime Wave: Hope Hampton performed "Lawful Larceny" and now is heading "The Gold-Diggers." .4 Real Artist, Comrade Colleen! In a criticism of "Broken Chains" we said Colleen Moore out-gished the Gishes in the way she brandished her hands. We didn't blame her because the entire picture seemed to be impersonating a Griflith feature. Now comes a letter from Colleen: Thank you very much for not blaming me for imitation in "Broken Chains." I adore Lillian (iish but I don't want to imitate anyone. I loathe, hale, despise, detest imitators. I hope you will see me in "The Nth Commandment." I don't say a word with my hands. I never will again, director or no director. I have turned Bolshevik. Down with the hands! Art Shall Xoi Perish: Katherine ]MacDonald has left the screen flat, declaring she is through with the great art forever. But we still have Hope Hampton. The Greatest Sin: The screen reformation of that evil enchantress, Pola Negri. Desecration or Consecration? There have been indignant protests against naming a hospital for Wallace Reid. Some call it a "dope" hospital, and then shudder, their delicate sensibilities jarred by the word they choose to employ. Mrs. Reid plans no such memorial for her husband. She is simply appearing in a picture which treats of an enemy of life. If Wallace Reid's name could lend any aid to a hospital for drug addicts it would be a noble use. Nothing on earth is finer than an institution which heals. Those who drink poison are sick people, not criminals. They can be healed by care and kindness, never by condemnation. There is no shame in affliction. Wherever there is suffering there is holy ground. The greatest name in all history is associated forever with the healing of lepers and those afflicted with all ma nner of sin and disease. "CCIENCE has established the fact that '^'Klieg-Eyes' is an artificial sunburn of the eyes caused by the ultra-violet rays thrown out by the powerful arc lamps," says Maurice Tourneur. "Inasmuch as these violet rays are highly essential in photography, in that it is this quantity that makes the impression on the sensitive surface of the film, the problem concerns itself either with the substitution of an agency for the violet ray or the development of the partial elimination of the violet ray by means of a filter which would necessitate special treatment of the film itself in order to make it more highly sensitive. "My latest thought has been concentrated on the matter of combining both ideas and my experiments involve a special glass placed over the opening of the arc lamp which eliminates the ultra-violet ray to a point where it is harmless to the naked eye. There is also involved a special coating for film which intensifies the violet ray matter which has been subdued by the filter in front of the lamp. The recent encouragement I have had in these experiments gives me the hope that, with the aid of several colleagues, I will be able to give definite results." — Exhibitors Herald. Why Mar Beauty By a dingy film on teeth? This offers you a delightful test, to show how beauty is enhanced by pearly teeth. And how teeth can be protected as they never were before. The method is used by millions. Dentists the world over now advise it. Won't you learn how much it means to you — and yours? Removes the film Your teeth are coated with a viscous film. It clings to teeth, enters crevices and stays. Food stains, etc., discolor it. Then it forms cloudy coats. Tartar is based on film. No old-time tooth paste could effectively combat it. So coated teeth were almost universal. And very few escaped the troubles caused by film. Film holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Had to fight it Tooth troubles became alarming in extent, so dental science saw the need to fight film. After much research, two ways were discovered. One acts to curdle film, one to remove it, without any harmful scouring. Able authorities proved those meth Avoid Harmful Grit Pepsodent curdles the film and removes it without harmful scouring. Its polishing agent is far softer than enamel. Never use a film combatant which contains harsh grit. ods effective. Then a new-type tooth paste was created, based on new discoveries. Those two great film combatants were embodied in it. The name of that tooth paste is Pepsodent. It is now advised by leading dentists everywhere. Other discoveries Modern research also found other things essential. So Pepsodent also multiplies the alkalinity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. It multiplies the starch digestant in the saliva. That is there to digest starch deposits which may otherwise ferment and form acids. Thus every use gives manifold power to these great natural toothprotecting agents. 50 nations use it Careful people of some 50 nations now employ this method. As one result, cleaner, prettier teeth are seen everywhere today. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. The result will be a revelation, and it may lead to priceless benefits. Cut out the coupon now. The New-Day Dentifrice A scientific film combatant, which whitens, cleans and protects the teeth without the use of harmful grit. Now advised by leading dentists the world over. 10-Day Tube Free °" THE PEPSODENT COMPANY Dept. 955, 1104 S. Wabash Ave., Chicago, 111. Mail 10-Day Tube of Pepsodent to Only one tube to a family When you write to advertiseis please mention rHOTOPLAY MAGAZINE.