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Photoplay (Jul-Dec 1956)

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New! BOBBI U with Casual Curlets” and breeze -fresh lotion gives you a longer lasting, softly feminine wave A stronger wave tlian ordinary pin -curl permanents a softer wave than rod-type permanents Specially created for casual hair styles See how casual a bobbi wave can be! You know it will outlast any other pin-curl permanent because each curl is set stronger from the very beginning with bobbi’s new “Casual Curlets.” Use Curlets between permanents, too — for a longer-lasting set after your shampoo. Everything you need for the prettiest, longest-lasting casual hairdo ever! Fabulous new easy-set “Casual Curlets”. . . of pretty pink plastic . . . simpler than metal pins! New breeze-fresh, petal-pink lotion, so pleasant to use! No separate neutralizer, no resetting. OnlyBOBBi makes a pin-curl permanent so easy ! Pin-curls made with BOBBl’s new “Casual Curlets”. . . smooth, firm, no loose ends, no crimp marks as with metal pins. Specially designed for a stronger, longer-lasting casual wave ! New “Casual Curlets” are 7 ways better ! 1. Easier, faster than metal pins. 2. So pretty— shell-pink plasticyon won’t want to hide ’em ! 3. Can’t rust or discolor hair. 4. One Cnrlet holds tight for better, stronger waves— you never need two for a curl ! 5. Can’t slip. 6. No unsightly crimp marks. 7. Curlets are curved — shaped to your head for comfort. All-new BOBBI in a bright blue box Each package complete with 55 "Casual Curlets” and 6 neckline curlers. P 29