Photoplay (Jul-Dec 1957)

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! Wash away “new perm” frizz and odor! , The prettiest wave in the world leaves your hair instantly shampoo-fresh! Takes the time. New! The only wave you dare wash at once! Only Richard Hudnut’s new Quick has Crystal Clear Lanolized Lotion. A lotion so pure yet penetrating, you can wave without washing first — and shampoo right after you wave! So easy! When your wave is finished, you shampoo instead of rinsing. No need to wait a week to wash away “new perm” frizz and odor. N o fear you’ll wash out or weaken your wave. It’s locked right in with Crystal Clear Lotion! So quick! Wave and wash with Vi the work! Quick’s the quickest ! Only Quick’s exclusive Crystal Clear Lotion penetrates so fast it lets you wrap more hair on each curler and still get a firm curl to the tips of your hair. So you get a complete new-style wave with just 20 curlers— % the winding time— % the waving work! Shampoo instead of rinsing and, from the first minute, your new Quick wave is lanolin-soft, sweet to be near. Use Quick today — be shampoo-fresh tonight! Vz the work! 2 new-style waves for the price of 1 Crystal Clear Lotion can be recapped. Use — Save Yz $2.00 plus tax. 1 wave size, $1.25 plus tax. © 1957 Lambert-Hudnut Division, Warner-Lambert Pharmaceutical Co.