Photoplay (Jul-Dec 1962)

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J His enemies call him the little brother that Jack built. His friends call him the little brother who built Jack. We suggest you read this story and decide for yourself! You’ve probably seen those ads. On one side there’s a “before” drawing: a thin, scrawny fellow is lying on the beach. His girl, sitting next to him, is glancing admiringly as a big, strong brute kicks sand in her date’s face. On the other side of the page is the “after” picture — “after,” that is, the skinny fellow has taken a six-week course in body building. Now his girl has eyes only for him and his brand new muscles. The “before” and “after” story of Bobby Kennedy, the President’s kid brother, isn’t mainly a case of brawn and muscle. But the transformation from a shy “boy most likely to recede” to the “second most important man in the United States” is equally miraculous and unbelievable. His tremendous change wasn’t accomplished in six weeks or six years — but it did happen. And there was a woman beside him, too. An early color portrait of the Kennedy family reveals the “before” character of Bobby as vividly as the “before” drawing in the physical culture advertisement exposes the dilemma of the scrawny weakling. In the faded photo, you can hardly see Bobby. His slight figure (today, he is still only five-feet-ten-inches and weighs one-hundred-fifty-five pounds), his bland blue eyes (almost covered by his tousled hair) and his round face are all very unimpressive. His expression (what you can see of it) is shy. But more significant, he is lost among his glamorous sisters and brothers — particularly his two older brothers: Joseph Kennedy, Jr. and John Fitzgerald Kennedy. Bobby must have seen the photo and come to the same conclusion, for ( Continued on page 90) 34