Photoplay (Jul-Dec 1962)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

DO YOU KNOW YOUR ABC’s ? ABC ! Three magic letters. To the little boy or girl in the first grade, they are the open sesame to knowledge. To the broadcasting world, they are the call letters of a giant TV and radio network. To an editor, ABC spells out the fact that YOU are buying his magazine. How? Because ABC stands for the Audit Bureau of Circulation, a non-profit association that keeps count of how many copies of a magazine are sold each and every month of the year. Why is the Bureau so vital a part of the publishing industry? Because only through its services can publishers learn what YOU, the reader, want to buy, what magazines interest YOU, what publications are gaining new readers or losing old ones. PHOTOPLAY has had a long and happy relationship with the Audit Bureau of Circulation. We are particularly happy that, in the near future, it will publish figures showing that, for the first six months of 1962, PHOTOPLAY has been selling better than ever. We are proud to be the largest entertainment magazine in the United States. We are grateful to YOU for making this possible. p 12