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Your Cold...
the part germs play . . . and precautions against them
Can you avoid catching cold? And if you do catch one is it possible to reduce its severity? Oftentimes — YES.
IT IS now believed by outstanding members of the medical profession that colds and their complications are frequently produced by a combination of factors working together.
1. That an unseen virus, entering through the nose or mouth, probably starts many colds.
2. That the so-called "Secondary Invaders”, a potentially troublesome group of bacteria, including germs of
the pneumonia and streptococcus types, then can complicate a cold by staging a "mass invasion” of throat tissues.
3. That anything which lowers body resistance, such as cold feet, wet feet, fatigue, exposure to sudden temperature changes, may not only make the work of the virus easier but encourage the "mass invasion” of germs.
Tests Showed Fewer Colds
The time to strike a cold is at its very outset ... to go after the surface germs before they go after you ... to fight the "mass invasion” of the tissue before it becomes serious.
The ability of Listerine Antiseptic as a germ-killing agent needs no elaboration. Important to you, however, is the impressive record against colds made by Listerine Antiseptic in tests made over a 12-year period. Here is what this test data revealed:
That those ivlio gargled Listerine Antiseptic twice a day had fewer colds and usually had milder colds , and fewer sore throats , than those who did not gargle with Listerine Antiseptic.
This, we believe, was due largely to Listerine Antiseptic’s ability to attack germs on mouth and throat surfaces.
Gargle Early and Often
We would be the last to suggest that a Listerine Antiseptic gargle is infallibly a means of arresting an oncoming cold.
However, a Listerine Antiseptic gargle is one of the finest precautionary aids you can take. Its germ-killing action may help you overcome the infection in its early stages.
Lambert Pharmacal Company St. Louis, Mo.
“Secondary Invaders” which cause much of the misery of a cold
TOP ROW, left to right: Pneumococcus Type III, Pneumococcus Type IV, Streptococcus viridans, Friedlander’s bacillus. BOTTOM ROW, left to right : Streptococcus hemolyticus. Bacillus influenzae. Micrococcus catarrhalis. Staphylococcus aureus.
Gargle with LISTERINE ANTISEPTIC
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