Photoplay (Jul-Dec 1947)

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of Edward Stevenson MIRACLE MAN Eddie Stevenson, who created the Shirley Temple “Honeymoon” suit which is Photoplay’s pattern th is month, has a way with clothes that makes him one of Hollywood’s top designers. Whether .the cal! be for a soft dance dress or a flannel nightgown, Eddie is certain to dream up something new, feminine and utterly appealing. And he’s a miracle man when it comes to draping a skirt so that inches disappear from the hips, or whittling down a waistline with darts and tucks strategically placed. Ever since the day he was graduated from high school Eddie has concerned himself with making American women more beautiful. And even before he had his di ploma, his summer holidays used to find him working in the studios’ designing rooms. His first full time job was Assistant Designer at the old Fox Studios. Then he was head designer at the First National Studios. Then he spent a year creating clothes for all of the stars who had worn his designs on the screen and wanted the same magic in their personal wardrobes. As designer at the RKO Studios, where he has been associated for many years, Eddie dresses stars like Shirley Temple, Ginger Rogers, Rosalind Russell, Hedy Lamarr, Laraine Day, Carole Landis, Dorothy McGuire, Olivia de Havilland and Anne Shirley. “Stevenson clothes” according to the stars who love them “are never flagrant or loud.” To a perfectly tailored suit Eddie will add such little soft touches as cut-stone but tons, round lapels, or a bunch of forget-me-nots in a pocket. For he believes that irrespective of how smart a woman looks, she should be pretty and feminine too. Above all Eddie Stevenson implores women to make the most of their very own type. In other words, if you are the fluffy type do not copy your sleek sister. And if you have a small waist, or lovely shoulders see to it that every dress you own accentuates these features. ★ ★★★★★★★★★★★★★ p H f 0 P L A Y And Makes You Lovelier For a different look in gloves, try this idea with a pair of plain white shorties. Stitch carefully over the original stitching with colored thread. Say your thread is green. Then cut out of plain green fabric your favorite symbol which might well be a shamrock. Stitch the small shamrock on the cuff. You’ll not only have a pair of gloves with a real made-toorder look but you’ll be the envy of every colleen in town. ★ Are you the proud possessor of a chatelaine? A new and unusual way to wear it is to tuck flowers at the ends and drape the chatelaine like a necklace with the flowers on each shoulder. You might put two chrysanthemums on one end and a tiny one on the other for variation. ★ When you buy this wonderful blouse you don’t have to consider what size you wear! It fits all sizes. For it has an elasticized waistband that can be worn in or out. It’s made of an exciting print jersey and designed by Baar & Beards. Wear this gay and colorful blouse under your first fall suit. The price is only $2.98. Here’s a shoe that is a natural accompaniment for your tailored suits, tweed skirts and wool dresses. Today’s walking shoes are style-wise as well as comfort-wise. This Queen Quality spectator pump can be had in either black or brown calf. They’re $9.95. ( Continued on page 113) 106