Photoplay (Jul-Dec 1947)

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The line forms to the right — if the form has the right lines for a more fascinating feminine finish BY ANITA COLBY Photoplay's Beauty Editor BOYS will be boys . . . and girls, you will be glad to hear, are going back to being ladies. For the first time since the war years, feminine lines are coming into their own again. The result — an entirely new look for women. Watch your stars carefully — -the stars on the screen that is— for that “new look.” You’ll see Betty Hutton for instance, with a whole new personality in “Dream Girl,” created for her just through Edith Head’s completely feminine and ladylike clothes designs. Before the ink was dry on Edith’s sketch, Betty had purchased the screen dream for her own personal wardrobe. You won’t recognize that dynamo of melody when you see her trim figure encased in a black faille cocktail dress with pencil-slim skirt (really long) and full-flared overskirt to give it the rounded hip feeling. Pink tulle sprinkled with silver sequins is lightly tucked in the center of the bodice and on the sides to give the new shawl-effect. And artful Ava Gardner, aware of the lovely feminine line given by a bouffant skirt, has added a Sorel import — a French Bianchinni pure silk taffeta gown— to her wardrobe for fall evening wear. The skirt is six yards wide! And the waist! A delectable line that could easily be spanned, as in grandma’s time, with two hands. Ava carries out the “new look” in the butterfly strap (over just one shoulder and lined with tissue faille), the other shoulder tantalizingly bare. But don’t be lulled into a false sense of relaxation by this subtle softness. For what dresses like these do to your posture — and vice versa! No more spines like wilted string beans. That back must ( Continued on page 86) The old look influences the new. Period gown worn by Joan Fontaine in Universal-International’s “Ivy” illustrates importance of lovely shoulders 74