Photoplay (Jul-Dec 1947)

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THIS WONDERFUL NEW WAY TO COLOR LIPS Not Greasy — Not Dry Nothing on Your Lips at All But Lovely , Smooth Color Something very different and heavenly has been created! A completely new, much more attractive kind of beauty for your lips— beauty so exquisite, so perfect, there has never been anything like it and you’ll never again be content with anything less eye-catching, less flattering. I have worked seven long years to perfect my LIPCOLOR principle of lip make-up. Now it is ready for you to enjoy. So Very Different from ‘Lipstick’ It looks like lipstick and you apply it like lipstick, but oh! how beautifully different it is! Imagine! With my LIPCOLORS your lips will no longer wear a thick, pasty coating. They will wear nothing but concentrated color that stays and stays and STAYS, never piling up, never caking— never, never, NEVER deserting your lips in patches. Just sheer, flattering beauty, and every minute of every hour— right thru cocktails— right thru dinner— your lips will look and feel very well dressed, and much softer, much smoother than ever before! How to Discover Your Most Flattering Lipcolor I have fashioned my ‘LIPCOLORS’ in seven really breath-taking shades. Read about them here, then ask to see the Lady Esther Lipcolor card at your favorite department or drug store. This card shows exactly how each Lady Esther Lipcolor will look on your own lips. TAX EXTRA There are Seven Heavenly LIFTOLOHS . . • STARDUST— For night only— startlingly beautiful on anyone under electric light... REDDER THAN— So cl ear, so very red! Oh, so provocative ... STAR RUBY — An exquisite gem ruby hue sprinkled with the blue from sapphires . . . CRIMSON BRONZE — A quietly racey brown red that sings clearly but softly . . . BRIDAL PINK— The freshest , rosiest pink ever... MOONDUST— A soft fuchsia that gathers golden glamour under nighttime lights . . . COY SIREN— An audacious scarlet— with a disarming aire. Lady Esthrr P 81