Photoplay (Jul-Dec 1947)

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Sister, it can "BLITZ” you! Start now with LlSTERINE ANTISEPTIC Those distressing flakes and scales can put you in plenty wrong socially, and can raise hob with the health of your scalp and the looks of your hair. If you have the slightest symptom, better start now with Listerine Antiseptic and massage. It’s easy. It’s delightful. And it treats the infection as infection should be treated . . . with quick germ-killing action. Kills “Bottle Bacillus” Listerine Antiseptic kills millions of the “bottle bacillus” (Pityrosporum ovale) which many dermatologists say is a causative agent of the trouble. Almost at once flakes and scales begin to disappear. Your scalp feels healthier and your hair looks healthier. Listerine Antiseptic is the same antiseptic that has been famous for more than 60 years in the field of oral hygiene. In a series of tests, 76% of dandruff sufferers showed complete disappearance of, or marked improvement in, the symptoms of dandruff after 4 weeks of twice-a-day Listerine Antiseptic treatment. Lambert Pharmacal Company St. Louis, Missouri As a precaution ... As a treatment . LISTERINE ANTISEPTIC and MASSAGE p