Photoplay (Jul-Dec 1948)

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Nancy du Font’s captivating face promises you instantly that you will like her. Wherever she goes its shining, young loveliness makes friends for her. Your face is your promise of what you really are — the outer token of your innerself. But, it cannot keep its promises without help from you. Immaculate cream-cleansing is the first help your face expects you to give it. You’ll find this is delightfully easy with Pond’s new ’’Outside-Inside” Face Treatment. It gives far more than just a surface cleansing. It stirs your whole face awake — gives skin a limpid, rosy look, exquisitely soft. Try if, ivon^’t yon? Tonight! .JUiss Afiiver Bt/jPoNT Her lovely face speaks joyously for this charming young daughter of Wilmington s first family a 'our s/iin /oo/^ wo7ic/e?p/ a/ter f/iis Ou/sir/e-//m'c/e Jace ^/vaf/nent The Inner You shining through is what makes your face something special and distinctive. But — never belittle the way a truly lovely skin sends this face of yours to meet the world with glowing charm and a happy confidence. A New Face Treatment Like a window your skin has two sides — and caring for one only is not enough. Pond’s — from the constant study of the needs of facial skin — now brings you this stimulating "Outside-Inside” Face Treatment that acts on both sides of your skin at once. From the Outside — Pond’s Cold Cream is the tool you use. It wraps softly around dirt, dry skin particles as you massage — sweeps them cleanly away as you tissue off. From the Inside — this treatment stimulates skin circulation in every step. Tiny blood vessels quicken to greater activity. At bedtime always (and for day face-cleansings, too) — give your skin Pond’s "Outside-Inside” Face Treatment — like this: Hot Stimulation Press face cloth, comfortably hot and wet, against your face — to stimulate blood flow to your skin. Two Creamings — to ’^condition’’’ skin 1) Cleanse . . . Work Pond’s Cold Cream More women use Pond's than any other face cream briskly over warm, damp face to sweep dirt from pore openings. Tissue off well. 2) Rinse ... With more Pond’s massage briskly to rinse off last traces of dirt, smooth the day’s tired lines. Tissue off. Cold Stimulation A tonic splash of cold water. Now . . . see the new look in your face! Sparkling cleanness! Velvet softness! Cheeks sweet and pink! You’ll never want to skip this face treatment — because it really works! Remember . . . the YOU that others see first is in your face It is not just vanity to develop the beauty of your own face. When you look lovely, you gain in confidence, glowing charm. Everyone you meet responds — warmly. The true inner YOU is brought closer to others. f 73