Photoplay (Jul-Dec 1948)

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p r WHO WILL BE YO With the race for the Photoplay Gold Medal Awards By DR. GEORGE G (Ingrid C0di< et'gman {^lan oOaJJ GsiU (Williams IT IS the halfway mark in the Photoplay Gold Medal Awards race of 1948. It is time to tell you, the people of America, how you as a group now feel about your favorite actors, actresses and pictures . . . although how you will feel by the end of the year is anybody’s guess! Right now, the interviewers of Audience Research, Inc. can only tell the directions in which, currently, you are heading. The results of our questions and your answers are as full of riddles as ever — and once again prove that where you are concerned, nothing is certain but change. But let us get on with the 1948 results as they now stand. Again, your favorite of four years is still your favorite at four-and-a-half. But, before you say “I thought you 34