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STARLET
scores higher in 20th Century-Fox screen test after Shasta beauty cream shampoo.
“Photos show it,” enthuses Joy, recent talent scout discovery. “Shasta leaves my hair with a lot more sheen. And so soft, smooth ! Lovelier all three ways! Shasta helped me pass my screen test.”
beauty cream shampoo feai/es your hair more beautiful #
Thorndike
Editor
Camille Gilbert
Merchandising Editor
Jack Force Jr.
Art Director
Jerry Ehrlich Glenn Einhree Alex Kahle
Photographers
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>ioiia Froenian is a dreamy blonde who is romantically lovely in the Paramount picture, “Isn’t It Romantic?”
The newest back-swept skirt in authentic plaid and a buttoned-up-thehack blouse give this Doris Dodson dress of lightweight wool its beguiling name “Backward Glance.” Also forest green in sizes 9-15. $17.95
NEW! Procter & Gamble’s amazing Shasta — the beauty cream shampoo. NEW! Fragrant, satiny Shasta creatncleanses your hair . . . beautifies your hair all 3 ways — as no soap — bar or liquid — will! In one Shasta shampoo, your hair will have
• that lustrous “alive” look!
• that sm-o-o-oth-as-satin look!
• that soft, caressable look!
YES, ALL 3! Yet your hair has “body” — it’s not limp, not dried out. Shasta is
safe, kind to hair. Makes mountains of lather even in hardest water. Removes flaky, unlovely dandruff, too. And doesn’t spill or run into eyes.
Hurry! For more beautiful hair all three ways — get Shasta. Convenient sizes. All toiletries counters.
at Oppenheim Collins (Jr. Dept.), Brooklyn and New York, N. Y., and Kaufmann Dept. Stores, Pittsburgh, Pa.
Velvet Madcaps beret about $6.95.
For other stores in your vicinity write to the manufacturer listed on page 81.