Photoplay (Jul-Dec 1948)

it it -k ic FAVORITE OF AMERICA'S "FIRST MILLION" MOVIE-GOERS FOR 36 YEARS * Don’t be Half-safe! by VALDA SHERMAN At the first blush of womanhood many mysterious changes take place in your body. For instance, the apocrine glands under your ^ arms begin to secrete daily a type of perspiration you have never known before. This is closely related to physical development and causes an unpleasant odor on both your person and your clothes. There is nothing "wrong" with you. It’s just another sign you are now a woman, not a girl ... so now you must keep yourself safe with a truly effective underarm deodorant. Two dangers— Underarm odor is a real handicap at this romantic age, and the new cream deodorant Arrid is made especially to overcome this very difficulty. It kills this odor on contact in 2 seconds, then by antiseptic action prevents the formation of all odor for 48 hours and keeps you shower-bath fresh. It also stops perspiration and so protects against a second danger— perspiration stains. Since physical exertion, embarrassment and emotion can now cause your apocrine glands to fairly gush perspiration, a dance, a date, an embarrassing remark may easily make you perspire and offend, or ruin a dress. All deodorants are not alike — so remember — no other deodorant tested stops perspiration and odor so completely yet so safely as new Arrid. Its safety has been proved by doctors. That’s why girls your age buy more Arrid than any other age group. In fact, more men and women everywhere use Arrid than any other deodorant. It’s antiseptic, used by 117,000 nurses. Intimate protection is needed — so protect yourself with this snowy, stainless cream that smooths on and disappears. This new Arrid, with the amazing new ingredient Creamogen, will not crystallize or dry out in the jar. The American Laundering Institute has awarded Arrid its Approval Seal— harmless to fabrics. Arrid is safe for the skin— non-irritating— can | be used right after shaving. PHOTOPLAY Contents tor October, 1948 The Winners 12 A Gay History of Hollywood Ruth Waterbary 31 Why I’ve Changed Jane Wyman 36 Bing and His Pirates Jack Sher 38 Hollywood’s New Rendezvous 40 No Help Wanted (Deanna Durbin) Louella O. Parsons 42 The Bel Geddes Plan Pauline Swanson 44 They Say It with Presents Sheilah Graham 46 I’m Just Wild about Larry Parks Betty Garrett 48 Play Truth or Consequences with Burt Lancaster Ralph Edwards 50 Tap Happy (Fred Astaire) Herb Howe 52 Smartest Girl in Town (Jeanne Crain) Elsa Maxwell 54 Please Dress 56 Leave It to Macdonald Carey Maxine Arnold 60 My Teen-Age Mistakes Diana Lynn 62 Barbecuing Goes Indoors Kay Mulvey 64 Star in Your Home Mitch Leisen 66 On the Style Front Edith Gwynn 68 Photoplay Fashions 80 FEATVMIES IN COLOR Jane Wyman 37 Hollywood’s New Rendezvous 40 Barbara Bel Geddes 44 Fred Astaire 53 Lois Butler 56 Elizabeth Taylor 56 SPECIAL EVENTS Beauty Spots 89 Brief Reviews . . . . 107 Casts of Current Pictures 6 Inside Stuff — Cal York . . 14 Laughing Stock 20 Ann Blyth 56 Roddy McDowall 57 Marshall Thompson 57 Macdonald Carey 60 Gail Russell 81 Wanda Hendrix 84 “Let’s Talk Hollywood” Quiz 90 Platter Patter 10 Readers Inc 27 Shadow Stage 22 What Should I Do? 4 Cover: Jeanne Crain, star of “Apartment for Peggy” Natural Color Portrait by Hesse-Patston Design by Otto Storch Fred R. Sammis, Editorial Director Ruby Boyd, Managing Editor Alice Tiller, Assistant Editor Rena D. Firth, Assistant Editor Adele Whitely Fletcher, Editor E. Davenport, Executive Art Director Deli Hoffman, Associate Art Director Mary Jane Fulton, New York Beauty Editoi Betty Fry, Assistant Editor Ann Daggett, Hollywood Editor Frances Morrin, Hollywood Managing Editor Sara Hamilton, Associate Editor Ruth Waterbury, Contributing Editor Hymie Fink, Photographer Sterling Smith, Photographer Betty Jo Rice, Asst. Photographer Maxine Arnold, Contributing Editor Don't be ha Ifsafe. During this “age of romance” don’t let perspiration problems spoil your fun. Don’t be half-safe — be Arrid-safe! Use Arrid to be sure. Get Arrid now at your favorite drug counter — only 39^ plus tax. P {A averitsement ) k k -k k k VOL. 33. NO. 5 OCTOBER. 1948 PHOTOn.AY. published monthly by MACFADDEN PUBLICATIONS, Inc., New York. N, t ■ Gf, and Advertising offices: 205 East 42nd Street. New York 17, N. Y. Hollywood-Beverly Hills Office. 321 S. Beverly Drive, Beverly Hills, California. O. J. Elder. President: Harold Wise, Executive Vice President. Herbert G. Drake. Vice President; Joseph Schultz. Vice President: S. O. Shapiro, Vice President; Ernest V. Dworkin, Secretary and Treasurer; Edward F. Lethen, Advertising MaMger; Charles O. Tei^illiger, Jr , Eartern Advertising Manager. Chicago Office, 221 North La Salle St.. Leslie R. Gage, Mgr. San Fra^isro Office. 1613 Buss Building, Joseph M. Dooher, Mgr. Los Angeles Office, Suite 908. 649 South Olti^ *March 3^Vr79 entered as Second-Class matter. May 10, 1946, at the Po.st Office at New York. N. Y., 'Jf, „,he'r coum Subscription rates: U. S. and Possessions and Newfoundland $1.80 per Canada^ $3.00 per ye^. AH ot e tries $4.00 per year. Price per copy, 15c in the United States, 25c in Canada. While Drawings are submitted at the owner’s nsk, every effort will be made to return those such ■ ——.I onri Hii# cv^. Will nrtt be FesDonsible lor any loss oi sucn postaire and explicit name and address. But We will not be responsible for ^^y lo^ of iDutea. contributors are especially advised to be sure to retain copies of their 1 unnecessary risk. Copyrig'fit, 1948. by MacfaddenlhJbl cations Inc All rights resewd^^^^^^ matter contributed. are takinc an unnecessary risK. fJOpyrieni uv iviana«iueii r-uDiicMUYuia, xnv. — Copyright Convention. All rights reserved under Pan-American Cf^yright Convention. La Convencion Panamericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent utnce. Member of Macfadden Women’s Group. All foreign editions handled through Macfadden Publications International 42nd Street, New York 17, N. Y. Carroll Rheinstrom, President; Dougl^ Lo^hart. Vice-I^sWent. The contents of this magazine may not be reprinted either wholly or in part without permission. Printed in U. S. A. by Art Color Printing Co.. Dunellen. N. J. 2