Photoplay (Jul-Dec 1948)

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Never Again! THIS IS HER FIRST DATE with him . . . and it will be her last. When the picture is over he is going to hustle her home faster than jet propulsion. And she won’t know why*! BEFORE ANY DATE where you want to be at your best, isn’t it just plain common sense to be extra careful about your breath? You, yourself, may not realize when it is off-color. AFTER ALL, THERE IS NOTHING that purs romance on the run like a case of halitosis* (unpleasant breath). Why run such a risk when Listerine Antiseptic provides such a delightful, extra precaution? SIMPLY RINSE THE MOUTH with Listerine Antiseptic, and, lo, your breath is sweeter, fresher, less likely to offend; keeps it that way, too . . . not for minutes but for hours! SMART PEOPLE, popular people never, never omit Listerine Antiseptic. It’s an extra careful precaution that often spells the difference between popularity and oblivion. WHILE SOME CASES of halitosis are of systemic origin, most cases, say some authorities, are due to the bacterial fermentation of tiny food particles clinging to mouth surfaces. Listerine Antiseptic halts such fermentation, then overcomes the odors fermentation causes. Use it night and morning and before any dare, business or social. Lambert Pharmacal Company, St. Louis, Mo. BEFORE ANY DATE LISTERINE ANTISEPTIC FOR ORAL HYGIENE P P. S. IT’S NEW I Have you tried Listerine TOOTH PASTE, the MINTY 3-way prescription for your teeth? 21