Photoplay (Jul-Dec 1948)

★ ★ ★ FAVORITE OF AMERICA'S "FIRST MILLION" MOVIE-GOERS FOR 36 YEARS Don’t be Half-safe! At the first blush of womanhood many mysterious changes take place in your body. For instance, the apocrine glands under your arms begin to secrete daily a type of perspiration you have never known before. This is closely related to physical development and causes an unpleasant odor on both your per* son and your clothes. PHOTOPLAY Contents for November^ 1948 HIGHLIGHTS Week-end Wedding (Rory Calhoun and Isabelita) Helen Louise Walker 24 It’s Your Dream House 31 The True Story of My Sister (Carole Landis) Dorothy Ross 32 This One’s for Laughs (Esther Williams) Bula Williams 34 Let’s Play Games Elsa Maxwell 38 Hollywood’s Dangerous Women Sheilah Graham 40 Cinderella Is a Girl Named Betsy Drake Wynn Roberts 42 Talk about John Agar Hyatt Dotvning 44 Sho’ Is All Woman (Rita Hayw'orth) Jack Lait 46 Play Truth or Consequences with Peter Lawford . . Ralph Edwards 48 Golden Dish (Paulette Goddard) Herb Howe 50 The Strange Case of Robert Mitchum . . . . Adele Whitely Fletcher 52 Movie Must (“Hamlet”) 54 Halfway to Heaven (Jean Peters) Rosalie Wallace 56 Picnic in the Park Kay Mulvey 60 A Gay History of Hollywood Ruth Waterbury 62 Star in Your Home Mitch Leisen 66 The Hollywood Scene Edith Gwynn 68 Photoplay Fashions 79 There is nothing "wrong" with you. It’s just another sign you are now a woman, not a girl ... so now you must keep yourself safe ^ with a truly effective underarm deodorant. Two dangers— Underarm odor is a real handicap at this romantic age, and the new cream deodorant Arrid is made especially to overcome this very difficulty. It kills this odor on contact in 2 seconds, then by antiseptic action prevents the formation of all odor for 48 hours and keeps you shower-bath fresh. It also stops perspiration and so protects against a second danger— perspiration stains. Since physical exertion, embarrassment and emotion can now cause your apocrine glands to fairly gush perspiration, a dance, a date, an embarrassing remark may easily make you perspire and offend, or ruin a dress. All deodorants are not alike — so remember — no other deodorant tested stops perspiration and odor so completely yet so safely as new Arrid. Its safety has been proved by doctors. That’s why girls your age buy more Arrid than any other age group. In fact, more men and women everywhere use Arrid than any other deodorant. It’s antiseptic, used by 117,000 nurses. Intimate protection is needed — so protect yourself with this snowy, stainless cream that smooths on and disappears. This new Arrid, with the amazing new ingredient Creamogen, will not crystallize or dry out in the jar. The American Laundering Institute has awarded Arrid its Approval Seal— harmless to fabrics. Arrid is safe for the skin— non-irritating— can be used right after shaving. FEATURES IN COLOR Esther Williams 37 Lana Turner 40 Rita Hayworth 40 Joan Crawford 40 Ava Gardner 40 June Haver 41 Jane Wyman 41 Lucille Ball SPECIAL EVENTS Beauty Spots 4 Brief Reviews 28 Casts of Current Pictures 113 Inside Stuff — Cal York . .. 12 Laughing Stock 77 Wanda Hendrix 41 Elizabeth Taylor 41 John Agar 44 Robert Mitchum 53 Susan Peters 56 Doris Day’s Picnic 60 Vera Ralston 79 82 “Let’s Talk Hollywood” Quiz 21 Platter Patter 10 Readers Inc. 18 Shadow Stage 22 What Should I Do? 6 Cover: Rita Hayworth, star of “The Loves of Carmen” Natural Color Portrait by Bob Coburn Design by Otto Storch Fred R. Sammis, Editorial Directo Ruby Boyd, Managing Editor Alice Tiller, Assistant Editor Rena D. Firth, Assistant Editor Betty r Adele Whitely Fletcher, Editor E. Davenport, Executive Art Director Deli Hoffman, Associate Art Director Mary Jane Fulton, New York Beauty Editor Fry, Assistant Editor Ann Daggett, Hollywood Editor Frances Morrin, Hollywood Managing Editor Sara Hamilton, Associate Editor Ruth Waterbury, Contributing Editor Hymie Fink, Photographer Sterling Smith, Photographer Betty Jo Rice, Asst. Photographer Maxine Arnold, Contributing Editor Don't be half-safe. During this “age of romance’’ don’t let perspiration problems spoil your fun. Don’t be half-safe — be Arrid-safe! Use Arrid to be sure. Get Arrid now at your favorite drug counter — only 39^ plus tax. P (Advertisement) NOVEMBER, 1948 VOL. 33, NO. 6 PHOTOPLAY, published monthly by MACFADDEN PUBLICATIONS, Inc., New York, N. Y. General Business, Editorial, and Advertising offices: 205 East 42nd Street, New York 17, N. Y. Hollywood-Beverly Hills Office: 321 S. Beverly Drive, Beverly Hills, California. O. J, Elder, President: Harold Wise, Executive Vice President; Herbert G. Drake, Vice President: Joseph Schultz. Vice President: S. O. Shapiro, Vice President: Ernest V. Heyn, Vice President: Meyer Dworkin. Secretary and Treasurer; Edward F. Lethen, Advertising Manager; Charles O. Terwilliker, Jr., Eastern Advertising Manager, Chicago Office, 221 North La Salle St,, Leslie R. Gage, Mgr. San Francisco Office: 1613 Russ Building. Joseph M. Dooher, Mgr. Los Angeles Office, Suite 908, 649 South Olive St., George Weatherby, Mgr. Reentered as Second-Class matter. May lO, 1946, at the Post Office at New York N. Y., under the act of March 3, 1879. Subscription rates; U. S. and Possessions and Newfoundland $1.80 per year. Canada $3.00 per year. All other countries $4,00 per year. Price per copy, 15c in the United States, 25c in Canada. While Manuscripts, Photographs and Drawings are submitted at the owner's risk, every effort will be made to return those found unavailable if accompanied by sufficient 6rst-class postage and explicit name and address. But we will not be responsible for any loss of such matter contributed. Contributors are especially advised to be sure to retain copies of their contributions, otherwise they are taking an unnecessary risk. Copyright 1948, by Macfadden Publications, Inc, AH rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convencion Panamericana de Propiedad Literaria y Artistica. Title trademark registered in U. S, Patent Office, Member of Macfadden Women’s Group. All foreign editions handled through Macfadden Publications International Corp., 205 East 42nd Street, New York 17, N. Y, Carroll Rheinstrom, President: Douglas Lockhart, Vice-President. The contents of this magazine may not be reprinted either wholly or in part without permission. S. by Art Color Printing Co., Dunellen, N, J. 2