Photoplay (Jul-Dec 1949)

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DALLAS! “My doctor suggested Noxzema for my dry skin,” says attractive Mrs. Marjory Ryan! “Now Noxzema is the only beauty cream I ever use — I couldn’t do without it. I always use it as a powder base to help keep my skin soft and supple.” KANSAS CITY! “I used to have occasional blemishes,” says popular Judy Hadas, “hut since using Noxzema as my regular night cream, my skin is soft and smooth. Now it seems as though I’m always getting compliments on my complexion.” WHO ELSE WANTS A LOVELIER-LOOKING COMPLEXION? Doctor's new home beauty treatment helps 4 out of 5 women in clinical tests NEW YORK! Ch arming Arlene Anderson first used Noxzema for an annoying skin rash. “It helped improve my skin so much,” she says, “it’s now my regular morning powder base and night cream as well. I’m never without Noxzema." CHICAGO! Vivacious Marion McEvoy had a dry skin condition. "Then I started using Noxzema every night," she says. “I soon noticed my complexion was smoother . . # and I’ve used it ever since." • Pictured here are six women who solved one important skin problem almost every woman occasionally faces. At one time each was bothered with minor skin troubles like blemishes from external causes, rough dry skin or similar skin disorders. But they found a way to softer, smoother, lovelier-looking skin. New Beauty Routine For now a noted skin specialist has developed a home beauty routine for just such skin prob BALTIMORE! “A skin irritation almost ruined a Company party,” says Mrs. Erma Boone. ‘‘But I used Noxzema in time . . . and the party was a complete success. Now it’s my night cream and powder base, too." lems. It really gets results. You need only one cream— medicated Noxzema. There are only 4 simple steps. Here’s all you do : 1 . Morning — bathe face with warm water, apply Noxzema with a wet cloth and “creamwash” your face. 2. Apply Noxzema as a powder base. 3. Evening — repeat morning cleansing with Noxzema. 4. Massage cream lightly into face. Pat on extra Noxzema over any blemishes. BOSTON! Mrs. Suzanne Lipsett likes to hunt and fish with her husband. "Noxzema keeps my skin soft and smooth in spite of long exposure. I also use it on the children for minor skin irritations." Follow this routine faithfully for only two weeks. See the results! Note how refreshed your face feels— how Noxzema’s medicated formula helps heal blemishes that come from dust and dirt. And if your skin gets rough and dry, smooth on Noxzema and watch for amazingly quick improvement. You’ll enjoy using Noxzema, too. This snow-white greaseless cream doesn’t stain bed linen . . . never looks messy. Use it every night before retiring . . . every morning as a base for make-up. See if your complexion doesn’t look softer, smoother, lovelier. Helped 4 out of 5 Women Tested Noxzema’s new 4-Step Beauty Routine has been thoroughly tested under careful supervision of skin specialists. Scores of women tried it — and 4 out of 5 showed softer, smoother, lovelier-looking skin in only two weeks. Try it yourself — see if you aren’t amazed at the differ p ence in your skin. At all drug and cosmetic counters. 400, 600, $1 .00 plus tax. 77