Photoplay (Jul-Dec 1949)

Oh, What a Beautiful Dahl (Continued from page 61) name? What’s your ’phone number?” Arlene was in a spot over which a dozen Hollywood girls would have rejoiced. But, she likes a subtle approach, the soft music and candlelight technique. This brisk-tothe-point beginning was not for her. So she smiled sweetly, if archly, danced away, and became the talk of this town in which the man-shortage is acute. She’s been in Hollywood three years now, and at luncheon and tea parties, you still hear of the night that she, true to her instincts, turned her back on Wonderboy. Before Arlene came to Hollywood, she had a highly profitable modeling career in New York at thirty-dollars-an-hour. It was strictly for her beauty, then, that she was signed to a contract by Warners. So what happened? They put her in a costarring role opposite Dennis Morgan and promptly decided she looked too young. “Add ten pounds,” they ordered. “It will age you.” ARLENE went on a weight-increasing spree. Malted milks three times a day, three-layer cake whenever she felt like it — sheer Heaven. They over-rouged her mouth, too. And they gave her a hair-do that would have aged her sufficiently, if the malted milks hadn’t. She didn’t look too frightful. She probably couldn’t. But the way she looked didn’t stop the crowd. After this picture was completed, Warners dropped her. It was then she was glad of her marvelous exercise for getting waistline and hips down and keeping them slim. It’s an exercise every girl should know — as simple as it is effective: 1. Sit flat upon the floor. Hold the trunk of your body erect. 2. Pull up your knees as close to your chest as possible. 3. Extend your arms in front of your body, keeping your hands close together. 4. Now, holding your knees together and close to the body, slap your legs on the floor. Do this first by moving to the right. Make sure that with each swing, your thighs hit the floor. Your arms should swing to the left when your body swings to the right and vice versa. Ten times to the right. Ten times to the left. After Arlene had slimmed down, Metro signed her. A trifle older and infinitely wiser, she decided to fight, if necessary, to be herself. Metro, however, didn’t want to change her. Not even an iota. They allowed her eyebrows to grow back in, listened to her ideas about make-up and worked with her on a new hair-do. “After all,” Arlene says, “I’ve lived with my face longer than anyone; so if anyone understands it, I should.” A good thing to remember! Arlene’s perfect features tingle with life, her eyes sparkle and her hair shines with vitality. “My mother, now fortyeight, has the loveliest skin I’ve ever seen,” she says. Her mother is a Norwegian and Arlene was bom and raised in Minnesota where so many Norwegians settled. “The summers are hot, hot, and the winters are cold, cold,” she explains. “Such a climate is marvelous for the skin.” Arlene’s mother taught her beauty habits while she was very young. From the time she was about twelve, she has coldcreamed her face lavishly every night, just before her bath. This allows the steam from her bath water, always as hot as she can stand it, to seep up through the cream and cleanse her face thoroughly. “Nothing works so well,” she says. “It’s like a THE NEW Gold Rush of 49 Maybe you’ve noticed it already — the way women are hurrying to buy Golden Fels-Naptha Soap and Soap Chips. And no wonder! This 1949 Fels-Naptha brings them a brand-new washing experience. Every process in the Fels-Naptha formula has been tested and checked with the washing demands of today’s smart, young housekeeper. If you haven’t tried the 1949 Fels-Naptha Soap or Soap Chips get some today. Get a big red and green box of Fels-Naptha Soap Chips for your washing machine or automatic washer. You’ll really get a thrill at the way this grand, golden soap gets things fragrantly clean and sweet and a bigger thrill when your dazzling white washes are hung on the line. Join the 1949 Gold Rush today — to the Golden Fels-Naptha Soap shelves in any grocery store. FOR EXTRA CLEANING ACTION USE Fels-Naptha Soap MILD, GOLDEN SOAP AND ACTIVE NAPTHA MADE IN PHILA. ©V PELS 8. CO.