Photoplay (Jul-Dec 1949)

p Tonight !..Sliow him how much lovelier your hair can look... after a |asfae*(^0wie Skorfwpoo No other shampoo gives you the same magical secret-blend lather plus kindly LANOLIN . . . for true hair beauty. Tonight he can SEE new sheen in your hair, FEEL its caressable softness, THRILL to its glorious natural beauty. Yes, tonight, if you use Lustre-Creme Shampoo today! Only Lustre-Creine has Kay Daumit’s magic blend of secret ingredients plus gentle lanolin. This glamorizing shampoo lathers in hardest water. Leaves hair fragrantly clean, shining, free of loose dandruff and so soft, so manageable ! Famous hairdressers use and recommend it for shimmering beauty in all “hair-dos” and permanents. Beauty-wise women made it America’s favorite cream shampoo. Try Lustre-Greme ! The man in your life — and you — will love the loveliness results in your hair. NOT A SOAP! NOT A LIQUID! BUT KAY DAUMIT'S RICH LATHERING CREAM SHAMPOO WITH LANOLIN for Soft, Shimmering Glamorous Hair 4-oz. jar $1; 10-oz. economy size $2. Smaller jars and tubes 49<i and 25 . facial — home-administered.” She washes her face once a day only; at night. Then, covering her face lightly, with a thin coating of all-purpose cream — with just a dab more under the eyes to keep that tender skin soft and smooth — she sleeps with this cream on her face. I must say I don’t approve of this technique but it certainly seems to work for Arlene. In the morning, she sprinkles her eyes with water and she’s ready to apply her make-up. Arlene’s make-up may seem elaborate for a girl as lovely as she is. But she applies it so skilfully, that the total effect is one of naturalness and freshness. HER color is high. So she rarely needs rouge or powder. However, on any day that she is pale, she takes a bit of rouge from her lips on the tips of her fingers and applies this to her cheeks. Subtly. When a young Minneapolis cousin was visiting her recently, she asked, “But how do you get your lipstick and rouge to match so perfectly?” Now she knows. They’re one and the same. Arlene’s eyes are expressive and straightforward. But her lashes are short and thin. And her eyebrows, unfortunately, are those of the true redhead; light. It is here, therefore, that Arlene puts in her neatest touches, so neat, in fact, that she doesn’t require false eyelashes even for the screen. She powders her lashes and lids first to prepare them for make-up. Then, she dips her mascara brush in hot water and applies the mascara to her lashes. With this procedure, she curls her lashes as well as darkens them. For her brows, she uses no pencil, but dips a separate brush, this time soaked in cold water, into the mascara. The result is a natural finish. On her lids, she uses the least touch of shadow. Perhaps the most important thing of all, in Arlene’s beauty routine, is the fact that she is faithful to it. She never goes to bed with her face unwashed, allowing stale make-up to stay on overnight. And, despite the fact that she lives in Southern California, she flees from the sun. Her skin texture can’t take it and she knows it. “Once, just once, I decided to get a tan, like all the other people in the world,” she says. “I loaded up on creams and suntan lotion and I baked. What I got was firstdegree burns. I had to be under a doctor’s care.” Another practise, to which Arlene is faithful, is a daily rest or nap. For al least half-an-hour every day, she lies down, closes her eyes and rests, even ii she doesn’t fall asleep. She’s been doing this ever since adolescence, when hei mother advised it. No beauty routine, she feels, is quite so valuable. As for diet, she eats sensibly, but well “I don’t overeat,” she explains. “Neither do I stuff. But I drink a full quart of milk every day of my life and eat eggs at leas' three times a week.” I The Dahl formula is worth following You may not emerge looking just like Arlene, but you’ll likely look and fee! better for the try. The End second marriage Don’t miss Elsa Maxwell’s unusual story about the unusual Jennifer Jones and David 0. Selznick. IN NOVEMBER PHOTOPLAY 80