Photoplay (Jul-Dec 1949)

Page scan 000421 from Photoplay

Record Details:

Title:
Photoplay
Date:
Jul-Dec 1949
Publisher:
New York, MacFadden Publications, Inc.
Volume:
Photoplay (Jul-Dec 1949)
Leaf #:
000421
Language:
English
Collection:
Early Cinema, Hollywood Studio System, and Fan Magazines
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The leading Hollywood fan magazine of the 1920s and 1930s. Photoplay offered readers portraits of their favorite movie stars and stories about their personal lives. The magazine played an important promotional function for the Hollywood industry, but its editors and reviewers could also be highly critical of Hollywood. Beginning in 1921, Photoplay bestowed its annual 'Medal of Honor' for the film readers voted as the best of the year. -- Eric Hoyt, 2011.
Date Added:
May 15, 2025
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AUTUMN ARTISTRY Edward Stevenson, Hollywood designer, paints the autumn fashion season in bright, glowing colors Edward Stevenson is known for the freshness of his ideas. Always, his clothes are young, simple and wearable. This is especially true of the suit on our pattern page, which he designed for Lucille Ball. It has, to a degree, the smart simplicity that is so important this fall. Straight, pencil-slim skirts, says Mr. Stevenson, will be a feature of the new suits. Jackets will be either straight or have back fullness. Also in the fashion picture are short, fitted jackets ending at the waist. It is color and fabrics, however, that gives this autumn its fashion excitement, according to Mr. Stevenson. Striped woolens, worsted, broadcloth, tweeds will go dramatic in suits in a variety of colors. While fashion favors the natural shoulder line for dresses, with little or no padding, Mr. Stevenson believes it is up to the individual figure whether it is best to pad — or not to pad. Wherever you live you can buy PHOTOPLAY FASHIONS If the preceding pages do not list stores in your vicinity where Photoplay Fashions are sold, please write to the manufacturers listed below: Gray raincoat Sherman Brothers, 205 West 39 Street, New York , N. Y. Worsted suit Lou Schneider, 512 Sevetith Avenue, New York. N. Y. Fleece coat Julius Nelson, 247 W est 38 Street, New York, N. Y. Jersey dress McKettrickWilliams, 1350 Broadway, New York, N. Y . "American Girls Have the Most Beautiful Feet and Legs in the1 World” SHOES your feet look so small . . . your ankles so trim .... They wear well, fit well, hold their shape beautifully, and . . . believe it or not ... cost you only 7 95 to ^95 For the Store nearest you, write to — PETERS SHOE COMPANY, SAINT LOUIS 93