Photoplay (Jul-Dec 1949)

Record Details:

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MADAME SCHIAPARELLI, famous French designer: “You mast be slenderer to wear the new fashions, you can be — with playtex!” MARGARET PHELAN, one of year’s Best Dressed Women: “I like the way playtex washes in seconds, dries with a towel.” LILLY DACHE, famous designer: “playtex is the girdle of the year! No other slims so magically — fits so invisibly.” LISA KIRK, singingstarof Kiss Me, Kate: “playtex is the world’s most comfortable girdle, not a single seam, stitch or bone!” PHILIP MANGONE, holder of Golden Thimble award: “I like to see my clothes on women with slim playtex silhouettes!’ VIRGINIA FIELD, one of year’s Best Dressed Women: “playtex slims where it does the most good — and it fits perfectly!” COUNTESS POLIGNAC, head of House of Lanvin: “We used to adapt styles to figures. Now, playtex slims figures to fit styles.” PIERRE BALMAIN, leading French designer: “My 1950 silhouette is the slenderest— and best way to a slender figure is playtex ! ” INVISIBLE UNDER THE SLEEKEST DRESS. PLAYTEX GIVES YOU A SLENDER LINE FROM WAIST TO HIPS TO THIGHS. START THE HEW TEAR THE SEIM, TRIM Most frequent resolve of American women is to become slimmer right away. Today — the sensational playtex girdle turns that resolve into reality. Made of tree-grown latex, playtex com WITH A NEW FIGURE riATTEIT FIGURE bines amazing figure-slimming power with complete comfort, playtex trims your figure invisibly— without a single seam, stitch or bone. And it washes in ten seconds, pats dry with a towel. SONJA HENIE, skating star of Hollywood Ice Revue: “playtex is the perfect girdle. It slims and trims in complete comfort.” OMAR KIAM, favorite designer of movie stars: “Wearing playtex is the first step toward looking right in new fashions.” ,,, ' ' i SARAH PALFREY COOKE, tennis champion: “Inches melt away with playtex. No girdle ever did so much.” ROBERT PIGUET, Parisian couturier: “My creations require a figure that can be revealed, with lines that playtex gives!’ In slim, silvery tiitss. playtex livinc girdles and panty cirdles with garters. Blossom Pink, Gardenia White, Heavenly Blue. Extra small. small, medium and large $3.95 PLAYTEX PANTY GIRDLE $3.50 Extra Large playtex garter girdle . $4.95 Sensational PINK-ICE f©r «rtra coolness . . . $4.95 At all modern, corset and notion departments and better specialty shops everywhere. INTiRNATlONAL LATEX CORPORATION Playtex Park Dover Del. ©194? P 13