Photoplay (Jul-Dec 1950)

Just to prove the point: Last year, as you recall, “The Stratton Story” won the Photoplay Gold Medal Award as the most popular movie of 1949. Men considered it the most enjoyable picture of the year — but women most enjoyed quite another film: “Johnny Belinda.” Actually, the only credit women merit as deciding factors is that they read more than men; so that they know ahead of time something about a coming movie, and so may influence men. The actor showing the greatest increase in popularity in the past six months is Broderick Crawford. Right behind him is Kirk Douglas, while the actress who has shot up in your estimation is Olivia de Havilland. But as a runner-up there’s a surprise package: Doris Day. IT might interest you to learn about how you feel toward Olivia de Havilland. Did you know that she appeals more to women than to men? What is more, it is women over the age of thirty-one who like her best. Boys from twelve to seventeen aren’t much moved by her. However, she’s both a big-city girl and a country cousin — her appeal is fifty-fifty for small towns and for cities with a population over 500,000. Also, people in the higher income brackets like her better than those in the lower. The most enjoyed actor John Wayne, on the other hand, appeals slightly more to men than to women. However, upon study of the facts, it turns out that his big killing among males is with boys from twelve to seventeen. Girls between twelve and seventeen are highly impressed by him. People with lower incomes like John Wayne better than do rich people — and his biggest audience is found in cities with populations from 100,000 to 500,000. Did you know that during December of each year you don’t go to the movies as much — because of Christmas shopping? To make up for this, you can’t seem to see enough movies in January and February. Did you know that you go to the movies in your late teens and early twenties more than at any other time? Although movies were invented by Americans, and movies are the favorite entertainment in America, did you know that people in Great Britain go to the movies with greater frequency than you? I Forty-two per cent of the Britishers asked in a survey by the British Institute of Public Opinion said that they went once a week or more often; only twenty-five per cent of you Americans do the same as indicated by a recent Audience Research, Inc. survey. And did you further know that this year, 1950, marks the seventh year of this unique poll — wherein you, the people of America, tell Audience Research, Inc. your likes and dislikes about Hollywood’s actors and pictures so that Photoplay may learn them and make its Gold Medal Awards? That sizes up the situation at the halfway mark in 1950. Until the end of the year, the representatives of Audience Research, Inc. will continue questioning you and listening to your answers — and by the end of 1950, we shall know (and so will you) which actor, actress, and film will win the Photoplay Gold Medal Awards for this half-century year! The End j Are you as lovely as you can be? See page 14 i cjwco (zed CREAM Cue am I wmJ jpucUqe/ You’ve seen it in Life, Vogue, and Flair, but was your skin, tanned by vacation sun,, ready for it? You need the whitest possible complexion, that no powder or cover-up cosmetic ,, will give you, to set off this in make-up. You need Mercolized Wax Cream, the only cream that guarantees this fabulous whiter skin. ANY SIZE ROLL OF FILM Developed and Printed ! 6 or 8 EXPOSURES Just mail us your films and 29c (no stamps) for each roll. We'll develop, print same size and return all to you postpaid within 24 hours of receipt including free enlargement. Black and white only. Expert work guaranteed. FREE — A 5" x 7" enlarge ment of best picture in roll. Describe picture to be enlarged. B. & B. Photos, Inc., Dept. 9, Joplin, Mo. gjj NURSES ARE NEEDED! t jfi ** Tiain at home in spare time S for success as a Practical -<Y <(%',, Nurse. G.C.S. Course written , | v_ gd by two doctors and clinically l ift. VJI® fcstcd. Earn as you learn. ProMMk fessional outfit included. High ll§i school unnecessary. Easy terms. Cancellation priv^ . ' : ileges. Mail coupon now! GLENWOOD CAREER SCHOOLS 7050 G lenwood Ave.. Dept. NI-9, Chicago 26. III. Send free booklet and full information on Practical Nursing. Name. Address. City. RELIEVES • HEADACHE • NEURALGIA •NEURITIS PAIN Here's Why.. . Anacin® is like a doctor's prescription. Thatis.it contains not one but a combination of medically proved ingredients that are specially compounded to give FAST, LONG LASTING relief. Don't wait, Buy Anacin today. P 93