Photoplay (Jul-Dec 1951)

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OF THE MONTH Turnabout: A jumper dress and blouse for day or date wear. Left, a social success at night as a youthful evening Iress, with flattering boat neck, fitted bodice and softly flared skirt. Cummerbund is separate. Right, a daytime flatterer with a graceful chiffon blouse with three-quarter push-up sleeves, shoestring neck tie. A design for any season, you can make it I in a summer, fall or winter fabric Photographs by Engstead Editor’s note: Beginning with this issue, Photoplay introduces a new pattern plan — patterns made exclusively for and available only through Photoplay. The price is more, fifty cents — but new features have been added. First, only the latest and best Hollywood styles will be offered. Pattern orders will be filled so that you will receive your pattern within a day or two a'fter the coupon is received. For quicker delivery, as indicated on coupon, we will send the pattern first class mail for an extra five cents. Second, the new patterns will contain a two-color label transfer so your finished dress can be smartly identified as an exclusive Hollywood-designed Photoplay pattern. Every pattern envelope will be illustrated with a lovely photograph of the star in the dress from which the pattern was designed. And, so even the most inexperienced seamstress can achieve an expert look in her dressmaking, a complete, newly developed sewing guide will accompany all patterns. To check your correct pattern size, see table of measurements on page 67. PHOTOPLAY FASHIONS you’re off to a start in You'll impress the freshmen, stun the office staff, look and feel divine in this sweet little shoe that makes ankles slim . . . fits superbly. SIZES 4 TO IO. ..AAA TO C 1195 to 1295 for the store nearest you, write: dctcdc cum rnupswv CAINT LOUIS 69