Photoplay (Jul-Dec 1951)

Did you ever shop for dinner in Paris? Even if you parlay-voo like a native, you get a queer, lost feeling the first time you go marketing in a foreign country. You look at the shelves filled with strange goods, and not one of them means anything to you. And you haven’t the faintest idea which are good, and which are so-so, and which won’t satisfy you at all. And if, by chance, you happen to see a familiar American brand among the strangers— well, take our word for it, you embrace it like an old, old friend ! There’s nothing like a little travel to make you realize how our American system of brand names makes life easier and pleasanter — and safer, too. Here at home, when a manufacturer develops a product he thinks you'll like, he puts his name on it — big and clear and proud. You try it, and if it doesn’t suit you, you know what not to get the next time. And if it does please you, you can buy it again with the certainty that it will be just as good. . . because the manufacturer can’t afford to let his brand name down. Brand names give you the wonderful power of taking it or leaving it alone. And that power— a force as mighty as your right to vote — is what keeps manufacturers vying with each other for your favor . . . making their products better and better . . . offering you more and more for your money. So make use of your power of choice to get what you want. Know your brands — and study the ads on these pages. That way you will get what pleases you best — again and again and again. Whenever you buy— demand the brand you want INCORPORATED A non-profit educational foundation 37 WEST 57 STREET, NEW YORK 19, N. Y P