Photoplay (Jul-Dec 1951)

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YOU ARE FOND of someone who is fond of you-keep it that way! Don't let haliis (unpleasant breath) take the bloom otf t kiss ... or turn ardor into indifference. Jnfortunately, you can offend this way hour realizing it. That’s the insidious ne about halitosis. But why risk offendr when Listerine Antiseptic is such a ople, delightful and extra-careful precau,n against off-color breath? Long-lasting Effect sterine Antiseptic is the extra-careful preution against halitosis because it sweetens and freshens the breath . . . not for seconds or minutes . . . but for hours, usually. So, when you want to be at your best, don’t trust makeshifts. Trust Listerine Antiseptic. Use it every night and morning . . • and between times before every date for that lasting protection. While some cases of halitosis are of systemic origin most cases, say some authorities, ar due to the bacterial fermentation of tiny food particles clinging to mouth surfaces. Listerin An septic quickly halts such fermentation then overcomes the odors fermentation causes. Lambert Pharmacal Company, St. Louis, Mo. Tt stfr\irn nn\J date . t tqtfrTNE ANTISEPTIC p 23