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Eve discovered the secret — and a lot of clever girls ever since have made good use of her formula
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or years, Hollywood has been awaiting a Marilyn Monroe: the essence of sex, a personality so exciting that column after column of free publicity, photo after photo would be devoted to recording her latest sayings and doings. And when Marilyn finally, definitely arrived, what happened? At first, hats were thrown gleefully in the air, and then, in a sudden reversal, all the town’s heavy artillery was hauled out to assail her with a walloping barrage of criticism.
The battle really began with the Photoplay Gold Medal Awards dinner. Wearing a gold lame dress of such intimate design that it had to be sewed on her, Marilyn walked up to receive her award — walked in the uninhibited manner that is uniquely Monroe. And the attack started, with Joan Crawford playing general. “Like a burlesque show,” said the dignified and distinguished-looking Miss Crawford. “Those of us in the industry just shuddered. Apparently Miss Monroe is making the mistake of believing her publicity.”
Others in the motion-picture business joined the assault. Writers and publicists agreed with Joan. The movie business, they said, should have outgrown such shenanigans.
The next day, worried Twentieth Century-Fox executives took an informal poll by phone to find whether their prize property had indeed endangered her boxoffice value. Her walk