Photoplay (Jul-Dec 1953)

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HOW TO BE FITTED COMFORTABLY IN Y our girdle 26" uaisi }6" lo i8" Up First determine your correct waist measurement. If you get a girdle that’s too small, it’s going to hurt and you’ll bulge someplace else — and that’s not good. Correct measurement insures easy comfort. "Permadift”* Girdles are so styled that there is a 12" maximum allowance between waist and hip for your hip measurement. For example, if your waist measures 26", your girdle will fit a 36" to 38" hip — so you should have no trouble finding one that is perfect for you. Length is just as important as size — and is determined by your hipline. If it’s a "Permadift” Girdle, wear it at the waistline or H" above. The very bottom of your garment should anchor from 1" to IPs" below your derriere. If it’s too long, it will rub and irritate — and if it’s too short, it will ride up — so you see how important length is. "Permadift” Girdles are made in proportioned lengths, from 13" to 16", so you can get a custom fit if you look for the points just mentioned . . . Write for free fitting chart and tape measure Address A. Stein & Company, Dept. P 1143 W. Congress St., Chicago 7, Illinois M« Msiie Inset Now if you want even more comfort than an ordinary garment can give you, you'll get something special in a " Permadift ” Girdle or Pantie. Those bones that bother you so much in other girdles, are eliminated. They don't add one bit of support — simply keep the girdle from rolling over — and " Permadift ” accomplishes the same thing without them. A soft, yet firm Magic Inset is designed in the center panel — your girdle won't roll over, wont bind, yet will stay up and give you undreamed of support and comfort too. It's a wonderful feature and once you try it, you'll never be happy with uncomfortable boned garments again. Your favorite corsetiere will be glad to take care of you, so be sure to see her soon. Prices from $ 3.95 to $12.50. V *' 1 Perma-lift” — A trade mark of A. Stein dc Company Chicago • New York • Los Angeles (Reg. U. S. Pat. Off.) 93