Photoplay (Jul-Dec 1954)

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Sold by Liggett and Walgreen Drug stores and other leading Druggists. LAKE LABORATORIES, Box 3925, Strathmoor Station, Dept. 8704, Detroit 27, Mich. — that star-studded opening at Slapsie Maxie’s when all movieland conceded there was finally something new under the Hollywood sun — the fresh zany humor of Martin & Lewis. They liked them . . . liked them. . . . Dean’s daughter, Deana, was born that first year. The first to be born under more comfortable circumstances. That is, in an uncomfortable way. The team owed a quarter of a million in law suits at that time, and others pending. Together — no gamble was ever too great to take. . . . Unhappy with their first starring picture, “At War with the Army,” with nothing great in sight — and not sure just how far Martin & Lewis would go on film, Dean and Jerry bought up the rest of their contract with Screen Associates for $850,000, figuring, “If we make more pictures like this one, we’ll be out of business anyway,” still not realizing just how much Martin & Lewis meant to their public. Even that picture clocked $4,000,000. The times — the so many times — one’s fought for the other, tongue and fist. . . . Take that time in Philadelphia— when Dean’s fist connected with a wisecracker’s jaw and an amazed Jerry, who’d heard nothing, watched the guy slide the whole length of the saloon and wondered why his partner was that mad. And found out later it was because the guy had made a crack about Jerry’s religion. Take England — and they don’t care if you do — where they almost started retakes on the Revolutionary War, each fighting for the other. Take the time they’ve had convincing Hollywood there’s no Martin and no Lewis — just Martin and Lewis. When Dean wouldn’t sign with Capitol Records unless they agreed to sign Jerry too. “Are you crazy — what do we do with a comic?” Sign him or they would do — without — Dino Martin. They signed. And how many times, only Dean and Jerry know, when Jerry’s battled the studio for a better break in the scripts for Dean. His part in the last one, “ThreeRing Circus,” Jerry argued, was for the birds. Finally they were faced with the decision of accepting the picture and showing up on location in Phoenix, Arizona, by midnight of the deadline given — or paying off a default clause in their contract that would cost them $1,500,000. Half the loss would be Jerry’s, but knowing how unhappy Dean was with the script, he said, “I’ll take my loss, Dean. Let’s not do it.” Expensive words. $750,000 worth of words. Dean wouldn’t let Jerry do it — and they caught the plane and made the deadline. Share and share alike has always gone too where matters involve personal heartache and happiness. Like Jerry being best man when Dean married pretty blond Jeanne Biegger, Florida’s Orange Bowl Queen. Getting so excited he jumped into the swimming pool with the bridegroom’s “going-away” suit on— and Dean joining him there attired in Jerry’s own best. And Jerry sharing his honeymoon night by arriving with Patti and Mack Grey at the Hotel Delmar ahead of the happy couple and then playing poker all night — the five of them. And all those nostalgic times. . . . Like Dean taking a sentimental journey around New Haven, Connecticut, with Jerry late one freezing cold night after their show — so Jerr could relive aloud the happy days when he and Patti had courted there. Standing with him out in front of the familiar old apartment next to the delicatessen store. Sharing too the sad -hearted hours. . . . When they were playing the Paramount Theatre in New York and the phone call came saying Jerry’s youngest son, Ronnie, had broken his leg. “If I could just talk to him. I’d feel better,” Jerr kept worrying. “If I could just hear his voice and know he’s all right.” The phone company in Hollywood ran a special line through the window of Ronnie’s room in the Children’s Hospital — so Jerry could say “Hello” before going on the next show. Even then he kept worrying — until Dean insisted, “Look, Jerr — take a plane after the last show. Go home and see Ronnie.” He would carry the show alone for one night, and if, with their 60 per cent arrangement, the management kicked, so what was money? “This is more important — go on home and see Ronnie.” Each standing by. Always standing by — through the other’s family crises. . . . Like Dean and Jeanne’s temporary estrangement after they’d been married three years. When a lonely, restless Dino, tired of baching, moved into the spare bedroom at Jerry’s house. And a tactful plotting Jerry and Patti kept constantly before him reminders of how wonderful having a home and a wife and a family is. Happy for him — when one day Dean slung his golf clubs over his shoulder, climbed into his Jaguar, and headed it towards his own home. Of course there were other times. . . . When any couple who spend as much of their lives together as do Jerry and Dean — could use some reconciling too. Like the morning they got off a train in Chicago and Jerry, in a depressed mood, sat like a cigar-store Indian, leaving Dean to make the jokes all by himself for newsreels and photographers. And like the afternoon when Dean was late to television rehearsals . . . and Jerry finally blew his top and told him just how juvenile he thought it was — for a grown man to push and follow a little ball around a golf green. By way of apology, Dino sent him a handsome hand-made set of clubs with his name on them and a note saying, “I hope you use these — then you’ll understand.” And Jerr was so touched and contrite about the whole thing, to show his sportsmanship — he went straight out to the club. And the next day bought five pairs of golf shoes. But most important of all to remember— the triumphs they’ve shared. When a victory for one has been automatically a victory for the other. Such as when Steubenville, Ohio, celebrated “Dean Martin Day,” and tendered the golden key to the city to an Italian barber’s son named Dino Crocetti — who was more sensitive than any of them will ever know about some of them believing no good would ever come of him . . . and who’d vowed when he left ten years before— never to return until he’d proved differently. . . . This is only one of too many days for two fellows named Crocetti and Levitch to remember just how far they’ve come together since that historic encounter on a strange street corner. Only one of so many times shared — to be remembered. “I don’t even want to think about it,” Jerry has said, when asked how he would feel if Martin & Lewis should ever separate. Dean sat there very silent, but his sentiment echoed Jerry’s when he added, “I’d be very happy for things to stay just as they are — for the next hundred years.” To which the many millions for whom these two modern day medicine men make the happy music of laughter, add a prayerful “Amen.” Along with the reminder that the guy to whom each of them owes half of his life — is still Fate’s very good friend. The End