Photoplay (Jul-Dec 1954)

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For where to buy "The Black Shield of Falworth" fashions turn to Buying Guide on page 89 "The Black Shield of Falworth" From'^ormfit ... a beauty question of top priority 47 out of every 100 women are dissatisfied with the way their girdles fit, according to a recent impartial study. To assure you perfect fit, Formfit makes a wide range of styles and designs for every figure type. Because no two women have exactly the same figure, no one type of bra or girdle can fit all women perfectly. That’s the reason 47 out of every 100 are not satisfied with the fit of these garments. No matter what your figure type, there’s a Life Girdle and Bra to fit you as if custom-made ... to slim, smooth and support you to your own individual needs. For Formfit brings you the widest selection of girdles and bras in the world! So, if you are one of the 47 out of every 100 who are not satisfied, decide now to change to Life by Formfit. There’s a Life Girdle and THE FORMFIT COMPANY. CHICAGO, NEW YORK Bra for you at any of the better stores. Try them— and see the difference! • • • # 1590 Life Girdle shown . . . beautifully slimming design in nylon taffeta and French-type leno elastic. 26 to 34, $16 JO. Others from $7.50. Life Hidden Strip Bra # 515 . . . new-design stitched underbust with uplifting sewn-in strips. 32A to 42D, $4.00. Others from $1.25.