Photoplay (Jul-Dec 1954)

i saw BLACKHEADS GO IN lO MINUTES! By CLAIRE NEW YORK, N. Y— A skin specialist today demonstrated a simple 10minute way to rinse away blackheads. To the face of a woman who had suffered from blackheads, enlarged pores and a spotty complexion for nearly 12 years, I saw the doctor apply a peculiar, plastic-like cream. 10 minutes later . . . when he rinsed this cream from her skin with a moist facial tissue, I saw ugly blackheads rinsed away! They were clinging to the tissue that the doctor held out for all to see — actually rinsed away from the skin with a simple 10-minute home medical treatment anyone can use at home! Actually Draws Pimple and Blackhead Material Out of Clogged Pore Openings — In Minutes! “You will notice," continued the doctor’s aide as he motioned us in closer, “that not all the blackheads are gone. That would be too much to expect from just one treatment. Especially since our subject. Miss , has suffered from these externally caused blemishes for a good many years. “But now, watch closely! Because you will notice that this first 10-minute treatment has not merely floated away a considerable number of blackheads, but it has also so loosened and softened the more stubborn pus formations, that I can now gently tissue even more of them away. Here is the tissue for your examination!” As we ail strained forward to sec the results of this amazing medical demonstration, a large magnifying mirror was now placed before the woman’s face, revealing the pore openings with startling clarity! Why Many Women Confuse Enlarged Pores With Clogged Pores “The next part of our demonstration concerns the pores. I will now STEP-BY-STEP Here Is How Doctor’s Skin Treatment Acts To Draw Out Blackheads And Clear Enlarged Pore Openings M Here is w V normal port ^ ing looks Note narrow, 1 shape. Blackhead Cap ^ has already started W to lift out and * break up, unpluging pore opening. ^ Blackhead gone, M hardened wastes ▼ in pore openings may now be drawn out by Argilla. Enlarged por opening due t clogging. Not blackhead cap plugs pore. Wastes, gone— cn A larged pore open A ing due to clog T ging quickly tends to narrow back to normal again. Skin Is clearer, smoother! Am Argilla in Doctor’s Cream-Mask ▼ now starts drawing, lifting action. HOFFMAN place this woman’s hand next to her face. Now, as you look through this magnifying mirror, you will notice that, unbelievable as it seems, the stretched pore openings on this woman's face already appear even smaller in size than those on her hand! .And you will also notice that where we have applied the cream more heavily — especially around the nose — that the pore openings actually appear to have collapsed and tightened! “Why? Because much of the dirt which we have drawn out of the skin and then rinsed away into this facial tissue — had been cemented into this woman’s pore openings not only for days, not only for weeks, but for months! But when we remove this dirt, when we draw it out with this skin treatment, the pores have a natural tendency to collapse back to normal. The simple chart shows why.” What Happens When You Apply This Doctor's 3Way Formula! First, to prepare your skin for treatment, we are going to soften and loosen the buried filth cemented into your pores. The laboratory-developed pore cleanser which is part one of this famous specialist’s treatment, is unlike any other cleanser you have ever used in your life, regardless of how much you can afford to pay. And here is how you can prove it on your skin. Apply the specially compounded pore cleanser. Tissue it off! Now look at the tissue! When you see the dirt and filth pouring out on that tissue . . . when you see the infectious filth and indescribable wastes that may have been causing your skin eruptions since adolescence . . . then and only then will you begin to understand why you need a drastic change in complexion care. 2) The second part of your treatment is a medicated cream designed to get at those ugly blackheads, whiteheads and externally caused pimples which cause you so much misery. Apply it to your face with your fingertips as you would any cream. A little thicker around the “danger areas" . . . mainly around the nose, lips, eyes and cheeks. The first 3 or 4 minutes you will feel a strong stimulation. This is the massaging action of the medicated ingredients going to work on your skin. Your face will feel hot and cold. You will like it. Your face will feel refreshed. It is like a massage without irritation, bringing fresh, purifying blood to your face to draw off the poisonous wastes in your skin. After 3 or 4 minutes this hot and cold action goes away, and a wonderful relaxation of all your tense, overworked facial muscles sets in. In another moment, you will feel your skin getting tighter and tighter. What is happening is this: A wonderful medicated absorbing agent called ARGILLA is drying on your skin. It is turning the cream on your face into a firm, plastic-like mask. You get a pleasant drawing feeling, a relaxing feeling. There is a corrective action, and an astringent action. You feel the ARGILLA drawing on the pus-heads. Everything it touches it draws into itself, including the hardened oils, the dirt, the waste matter, the fatty acids, whatever filth is buried in the pores, including some of the blackhead materials, perspiration and poisons given off by the skin. After 10 minutes rinse the mask away. Hot or cold water makes no difference. It dissolves in a second. Your skin feels clean, refreshed, sparkling, smoother! Like velvet! But wait . . . you haven't finished your first treatment yet! Now Apply Step 3 of Your Treatment . . . The Astringent This is not merely a perfumed alcohol that tickles your skin for a few seconds. It penetrates into your pore openings, performs a final necessary sponging, dissolving action. But even more important, tightens the pore openings and leaves an invisible film on your skin that lasts for hours. You cannot feel it, you cannot see it, but it is there to help protect your pore openings! Now Look Into Your Mirror Some of your blackheads should be gone with very first treatment! Look for softened pimples and whiteheads that may break or be drawn out in your next treatment or two. Look at the corners of the nose, around your mouth, your cheekbones! See how your enlarged pores have tightened. Your skin will feel alive! You should actually see minor wrinkles gone . . . and this fresh, buoyant, youthful effect will last for hours. Is This for “Normal” Skin, Too? Certainly. Simply because this is a medicated formula doesn't mean that you have to have a “sick skin" to use it. You may be a woman past 30 who has never had a really serious skin problem, but who finds herself annoyed by occasional blackheads, whiteheads, enlarged pores or periodic skin eruptions. You may be a woman who suspects that your skin is not as beautiful and as fresh-looking as it could be . . . but your cosmetic creams can't give it to you. In that case ... we think you’ll be thrilled by the sheer, smooth, silken beauty that one or two treatments can give you. On the other hand ... if you have an adolescent, broken-out skin, if you are a man who is troubled by blemishes or a “sandpaper skin” and you are sensible enough not to be ashamed to use a so-called “woman’s treatment" in the privacy of your own home . . . or if you are a woman who has chosen to abuse her complexion with improper and inadequate care then this is vital. You will see positive improvement with your first 10-minute home treatment. Your mirror will show it to you. And we say you will see further rapid improvement for the next 14 days. After 14 days, you will discover whether you have to keep using all or part of the treatment every day, once a week, or once a month depending on how fast your complexion begins to clear. How You May Try This Skin Treatment In Your Own Home Without Risking A Penny! The name of this 3-way formula is the Queen Helene skin treatment. Your Queen Helene 3-way formula, enough Miss V. L. . . . Age 27, a victim of externally caused blackheads, whiteheads, pimply skin eruptions since adolescence. Above photo reveals one of many women who have achieved a remarkably clearer skin, thanks to a skin specialist's amazing 10-minute demonstration described on this page. for 42 home treatments, includes your laboratory developed cleansing cream, your medicated mask cream and your pore astringent. The cost is $3.98 . . . less than 10c a treatment. Yes, less than 10c for a skin specialist's 3-way skin and beauty treatment. Follow your daily progress in your mirror and after each treatment. If your Queen Helene treatment does not do for your skin everything we have led you to believe it will do, if you don't see definite improvement after just one 10-minute treatment, if you don't see a faster improvement each day for the next 14 days, return the unused portion. We'll thank you for trying it, and refund your full purchase price. But act today! The longer you wait . . the worse your skin is bound to get. And like any other condition . . . the worse it gets . . the longer it takes to get well So right now, while you're determined to help yourself . . . send the coupon today! Para Laboratories Sales Corp. Dept. H-485 400 Madison Ave., New York 17,N.Y. (LABORATORIES ESTABLISHED 1930) Entire contents copyrighted by Para Laboratories Sales Corp., 1954, N.Y.C. | -MAIL NO-RISK, FREE TRIAL COUPON TODAY ; para LABORATORIES SALES CO., Dept. H-485 | 400 MADISON AVE., NEW YORK 17, N. Y. I Please rush me by return mail my complete Queen Helene 3-Way Skin Treat, ment, including: i. laboratory developed cleansing cream I 2. medicated mask cream 3. ASTRINGENT • I will pay postman low introductory price, plus postage and handling. If I | don't see definite improvement in my skin after just one 10-minute treat • ment — if Queen Helene doesn’t do for my skin everything you have led me I to believe it will do, I will return unused portion for my money back. |i QUEEN HELENE PRICE LIST (Check Sire Desired) ■ □ $3.98 size (plus Federal Tax). Enough for 42 home treatments at less than 10c a treatment. | □ $5.95 economical professional size (plus Federal Tax). Enough for 90 home treatments for one person — enough for 45 home treatments for 2 persons, at less than 7c a treatment. (You save $2.01.) ■ NAME (Please print in pencil) • ADDRESS LCITY ZONE STATE ■ — In Canada, send to: 60 FRONT ST. WEST, TORONTO, ONTARIO • — — P 99