Photoplay (Jul-Dec 1954)

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at your Ben Franklin and Scott stores New Colgate Dental Cream with GARDOL* Get a new Tek* for every member of the family Adult and Junior Sizes . . 29c ECONOMY SIZE 63<= ALSO 47cj 27° and I5C SIZES GARDOL Colgate's miracle ingredient makes it doubly effective! HOW GARDOL WORKS : Every time you brush your teeth with New Colgate’s, Gardol binds itself to your teeth remains active for 12 hours or more. That’s why Gardol, Colgate’s long-lasting anti-enzyme ingredient, gives the surest protection against tooth decay ever offered by any toothpaste — leaves your mouth cleaner, fresher for 12 hours or more ! Gardol’s protection won’t rinse off or wear off all day. Thus, morning and night brushings with New Colgate’s with Gardol give continuous protection around the clock. ♦COLGATE'S TltADE-MARK FOR SODIUM N-LAUROYL SARCOSINATE Works constantly to stop Tooth Decay! One brushing with New Colgate Dental Cream guards against decay for 12 hours or more. Night and morning use guards teeth all day— all night. In this way, Gardol works around the clock to stop the action of decay-causing enzymes. In full-year clinical tests, X rays showed far fewer cavities for the hundreds of people in the group using Colgate’s with Gardol. In fact, no new cavities whatever for 4 out of 5. Works instantly to stop Bad Breath! One brushing with New Colgate Dental Cream leaves your mouth cleaner, fresher for 12 hours or more — helps keep you socially acceptable. Tests show Colgate Dental Cream stops bad breath instantly in 7 out of 10 cases that originate in the mouth. ONLY COLGATE’S GIVES YOU FULL GARDOL PROTECTION AGAINST TOOTH DECAY! BEN fRANKLIN STORES I SCOTT STORES BUTLER BROTHERS Headquarters in Chicago