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at your Ben Franklin and Scott stores
New Colgate Dental Cream
with GARDOL*
Get a new
Tek*
for every member of the family
Adult and Junior Sizes . . 29c
ECONOMY SIZE
63<=
ALSO
47cj 27° and I5C
SIZES
GARDOL
Colgate's miracle ingredient makes it doubly effective!
HOW GARDOL WORKS :
Every time you brush your teeth with New Colgate’s, Gardol binds itself to
your teeth remains active for 12
hours or more. That’s why Gardol, Colgate’s long-lasting anti-enzyme ingredient, gives the surest protection against tooth decay ever offered by any toothpaste — leaves your mouth cleaner, fresher for 12 hours or more !
Gardol’s protection won’t rinse off or wear off all day. Thus, morning and night brushings with New Colgate’s with Gardol give continuous protection around the clock.
♦COLGATE'S TltADE-MARK FOR SODIUM N-LAUROYL SARCOSINATE
Works constantly to stop
Tooth Decay!
One brushing with New Colgate Dental Cream guards against decay for 12 hours or more. Night and morning use guards teeth all day— all night. In this way, Gardol works around the clock to stop the action of decay-causing enzymes. In full-year clinical tests, X rays showed far fewer cavities for the hundreds of people in the group using Colgate’s with Gardol. In fact, no new cavities whatever for 4 out of 5.
Works instantly to stop
Bad Breath!
One brushing with New Colgate Dental Cream leaves your mouth cleaner, fresher for 12 hours or more — helps keep you socially acceptable. Tests show Colgate Dental Cream stops bad breath instantly in 7 out of 10 cases that originate in the mouth.
ONLY COLGATE’S
GIVES YOU FULL GARDOL PROTECTION AGAINST TOOTH DECAY!
BEN fRANKLIN STORES
I SCOTT STORES
BUTLER BROTHERS Headquarters in Chicago