Photoplay (Jul-Dec 1954)

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Here is proof: You can stop A national research laboratory* proves Jergens Lotion more effective than any other lotion tested for stopping detergent damage . Recently, 447 women made a grueling test. It was conducted by a national research laboratory. The purpose: to find the answer to the most serious skin problem housewives face today— “detergent hands.” These women soaked both their hands in detergents, three times a day. After each soaking, Jergens Lotion was applied to their right hands. Their left hands were not treated. Skin scientists supervised these important tests. The amazing result. In just 3 or 4 days, untreated hands were reddened ahd roughened, even cracked and sore. Yet the hands given Jergens Lotion care were soft, unblemished, smooth, white. Many other lotions were tested the same way. Not one proved as effective as Jergens Lotion for stopping detergent damage. Not even 100% pure lanolin did a better job (and no hand care contains more than 15% lanolin). The famous Jergens formula, improved over 50 years, positively stops detergent damage. This means it’s ideal for roughness, chapping, and all hand problems. It’s never sticky or greasy. Now every woman can be assured of lovely, smooth, feminine hands! If you have not tried Jergens lately, now is the time. You will find it a heavier, creamier lotion, with a pleasing new fragrance. Still 10<f to $1.00, plus tax. P Jergens Lotion positively stops " Detergent Hands" 20