Photoplay (Jul-Dec 1954)

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BY ROCK HUDSON The star of U-I's “Bengal Brigade" A good leather belt will make any man beam. Smart Lori Nelson and Susan Cabot, at Saks Fifth Avenue take a man’s advice on a gift for a man. Buying for a sportsman is easy — but be sure you know the brand of equipment he likes. The girls, at Sunland Sports Lodge, did. You can’t fit a shirt to a man by looking at other customers. The girls had the measurements — Saks had the shirt! Personally, l like to receive books. The girls, at Appleton’s Book Shop, know my tastes. You can find out from your guy in casual conversation Lori and Susan can’t resist the doggie in the window of the Beverly Pets Shop. A dog would be a nice surprise for a guy — but be sure he has room THE GIVING IS EASY ! If you really want to rate with a guy — don’t buy until you’ve read Rock’s rules on shopping for a man • Shopping for a man is a fine art. Speaking as a man, I know. I’ve been on the receiving end. And “Sometimes,” as a friend of mine once said, “it’s better to give!” Shopping for a man is an art every woman should perfect, because it’s something she’ll be doing all of her life. And it’s never too soon or too late for her to learn. Perhaps you’ve given a man what you considered a sporty tie and waited for him to wear it? Are you still waiting? Have you ever presented the love of your life with a handsome ( Continued on page 89) ' n. S .