Photoplay (Jul-Dec 1954)

The Giving Is Easy! ( Continued, from page 60) pair of cuff links? And did you receive a half-hearted thank you, as the poor guy drove away to buy a shirt with French cuffs so that he could wear them? Have you ever scrimped and saved in order that your gift might be a lavish one? And when he opened the package did you note that his embarrassment made it difficult for him to find the words to thank you? Then you’ve lived— and I hoped you’ve learned an invaluable lesson. It seems that there is a great deal more to this subject than meets the eye or the pocketbook. “All right, Uncle Rock, now you answer the questions,” you’re probably saying. “Just how should I go about shopping for a man? Where should I shop? How much should I spend?” First of all, money will invariably rear its green head. But don’t let it throw you or your wallet. The cost of a gift is secondary. It’s the thought that counts. I was sitting at a luncheon table with a group of U-I folks not long ago when the subject came up. Susan Cabot was responsible. “Tell me,” she said, pulling an object out of her handbag, “what do you think of this?” It was a key chain. Attached was a French coin, dated 1578. “It’s going to be a birthday gift. Think he’ll like it?” asked Susie. “No doubt about it,” said I, and I’ll admit I envied the guy. “It’s exquisite,” said Lori Nelson. “Where in the world did you find it?” “In pieces,” grinned Susie. “Found the coin in a coin shop, the chain in a jewelry store and had ’em put together.” “You getting serious about some guy?” queried Race Gentry. “That’s quite a gift.” As it turned out, Susan hadn’t spent a fortune for the item. She’d gone by the old saying, “A gift should reflect a girl’s imagination, not her pocketbook.” The coin and the chain were less than five dollars, but they looked like a million. Which all goes to show what can be done. As we discussed the subject, I found that everyone was pretty much in agreement. “I don’t think that a girl should spend a lot of money,” said Dick Long. “How much? Well, she might judge the amount by what she thinks her man can afford to spend on her. A girl might be willing and able to raise fifty or a hundred dollars for the cause. But if he couldn’t, she shouldn’t.” “I agree,” said Race. “I don’t think gifts have to be expensive in any case. Definitely not more than ten dollars, I’d say. Probably in the neighborhood of five. Depends on how well a girl knows a guy.” “What’s your secret, Lori?” I asked. “I don’t always shop in the most expensive places,” she told me. “A lot of times I think I can find more personal things in little out-of-the-way stores.” I’d be willing to second any or all of these statements when it comes to the subject of cold cash. I can remember a friend of mine back in Winnetka. He was going with a girl who could have written a perfectly good check for a productive oil field. My friend was in love with the girl. Then along came Christmas. Because she loved him, too, she really splurged. But when he saw the gift he nearly died. It cost more than he could have saved in six months, and that was enough to give the guy a king-sized complex. Her wellmeaning generosity almost wrecked their romance. How long have you known your guy? That’s another important consideration. If he’s a recent acquaintance, a gift isn’t necessary. A card will do nicely. How Don't look dull and drab • • • See the difference when you sparkle your hair with NESTLE COLOR Co lor highlights glorify your natural hair color in seconds when you use Nestle Colorinse. This wonderful, easyto-use rinse gives hair a glamorous sheen . . . makes it softer, silkier, easier to comb . . . brings out all its natural loveliness! 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