Photoplay (May 1921)

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The 'white silk bfouse from nvhich this photograph ivas made, and statement of original oivner are on file in the offices of The Procter Sf Gamble Co., Cincinnati, Ohio. Why not try Ivory Flakes at our expense ? Send for free sample package and booklet of simple instructions for the care of delicate garments. Address Section 45-DF, Department of Home Economics, The Procter & Gamble Co., Cincinnati, Ohio. This silk blouse was photographed after 100 washings — not even a break in the cuff This white silk crepe de chine blouse has been worn continually and washed whenever necessary. No special care has been taken of it. After 100 washings with Ivory Soap Flakes it is as good as new — has not even a break in the cufF. This and many other similar examples of continual washing show that Ivory Flakes would enable you not only to wash your delicate clothes without rubbing, but, — most important — that it would not harm them even gradually. When you use Ivory Flakes, you know that the garment will be as pretty after repeated washings as after the first. Ivory Hakes is absolutely safe because it is genuine Ivory Soap. It differs only in form, the snow-like flakes enabling you to make such thick suds instantly that no rubbing is needed. lYORYsoAP FLAKES Cannot harm the finest fabrics even gradually. Makes pretty clothes last longer.