Photoplay (Sep 1928)

Photoplay Magazine — Advertising Section Ihe Profession speaks its mind on troubles of the gums . . . is the cause of soft gums . . . dentists say.. Ipana and massage the logical remedies IF you go to your dentist for a few moments’ advice upon gum troubles, he will gladly sum up for you the latest findings of the profession. He could show you lectures, papers and clinical reports by the hundred — the fruit of years of research by distinguished men. But probably he will give you the gist of it all in some such terms as these: "Gum troubles start right in your diningroomathome. Forthe food you eat is to blame! "Before we began to refine our foods to make them delicious, people didn’t have much trouble with their gums. The coarse fibre and the natural roughage made plenty of work for the oral apparatus. Mastication kept the blood supply within the gums in lively circulation. Gums were nourished — they remained in normal tone and vigor — firm, sound and healthy. iSMany dentists recommend gum massage with Ipana as a ivise health habit How soft food impairs gum health "But what happens today? If you eat something that needs a little real chewing, you only criticize the cook. You demand tender meats, peeled fruits, soft vegetables, flaky pastries and fluffy puddings. Your gums are robbed of work. Their circulation falters. The tissues grow congested — soft, inflamed and tender. "Soon you may notice a tinge of 'pink’ on your tooth brush. That is a signal of danger near at hand — a warning that your gums need immediate care. The logical way to correct or prevent the trouble is to stimulate the gums twice a day through massage. You can do it easily in just a few moments at the time you brush your teeth. Simply brush your gums, too, gently but thoroughly, every square inch of them, inside and out. Stir up Ipana ? their sluggish circulation, and they’ll soon improve — in color, in firmness and in health.’’ (, Summary taken from hundreds of excerpts from authoritative dental papers, lectures and texts.) And there are thousands of good dentists — among them very possibly your own — who will add: "The massage alone is good, but massage with Ipana Tooth Paste is better. Use it for the massage as well as for the regular cleaning of your teeth. If at first your gums are tender to the brush, rub them gently with a little Ipana spread upon your finger tips after you finish brushing your teeth.” For Ipana contains ziratol, a stimulating and healing hemostatic. For years specialists have used ziratol in treating gums. Its presence gives Ipana the power to aid in building your gums to sound and sturdy health— the first step in preserving the natural lustre and beauty of your teeth. Ipana is worth a 30 days’ trial There is a coupon in the corner. It offers you a ten-day trial tube. Use it if you wish. Certainly this tube will prove to you Ipana’s delicious taste and remarkable cleaning power. But ten days can hardly show you Ipana’s good effect on your gums. One month is a far fairer trial both to you and to Ipana. Stop at the next drug store you pass and get a fullsize tube (about 120 brushings). Use it to the last squeeze! Then will you know all Ipana can do to improve the health and beauty of your mouth. TOOTH PASTE MADE BY THE MAKERS OF SAL HEPATICA BRISTOL-MYERS CO., Dept. 1-98, 73 West St., New York Kindly send me a trial tube of IPANA. Enclosed is a twocent stamp to cover partly the cost of packing and mailing. Name © 1928 When you write to advertisers please mention PHOTOPLAY MAGAZINE.