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52
Photoplay Magazine
Yet for immediate action the motion picture bureau will not even wait for the assemblage of photoplay No. 1. If we have war it will rush instantly to every part of the country fourteen sets of slides, of informing nature and patriotic appeal, the subject matter of which is already prepared, to be used daily during the two weeks occupied in the preparation of the first war feature.
— and it Can Serve for Peace.
WHILE this service is a speculative one, it is none the less real.
Men fight because they do not understand each other. The preliminary to understanding is acquaintance, and the greatest acquainter yet discovered is the motion picture film.
Figuratively, the Roumanian believes that the Frenchman wears horns and has a cloven hoof.
The great world service of the motion picture is to show the patriotic home-stayer that his brother in the far country has a heart and hopes, realizations and disappointments even as his own, that the Colonel's lady and Judy O'Grady are indeed sisters under the skin. Though we fight our way to peace, the motion picture, spreading the gospel of the Great Democracy, will help us to keep a peace nobly won.
The Grand
Prodigal's
Return.
DAVID WARK GRIFFITH'S entry into the short story class of picture-makers, announced in the news columns of this issue, should cause those of us who possess trumpets to sound upon them our best festival notes.
Mr. Griffith is the Grand Prodigal of a celluloid world. As a maker of photoplays in five or six-reel lengths, he laid the foundations of an entirely new art as no one man ever laid artistic foundations before.
One of our dreams has been another series of Griffith five-reel photoplays. No event of 1917 possesses more apparent significance than this impending volume of sunlit tales in convenient length. The Grand Prodigal has returned.
Fewer
Picture
Theatres.
JUST that. The caption is not an appeal for fewer theatres. It is a statement of fact. A year ago there were hundreds of motion picture theatres in the United States which do not exist today.
It is estimated by some that the motion picture theatres of Greater New York have decreased forty per cent in twelve months. In Chicago, where exact statistics are obtainable, the seating capacity of photoplay houses decreased 29,000 in 1916.
Nor is this an alarming ackowledgment. The better-class picture house has not failed. Its kind has increased. The dump, the store-show, ye complete nickelodeon — these have been hard hit. They are building bigger