Photoplay (Feb-Sep 1917)

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%i Photoplay Magazine — Advertising Section 3 Look to Nela Park for Better Lighting In the lighting of our streets we have made a vast improvement over the dim old oil lamps and sputtering electric arcs. National Mazda lamps now light our thoroughfares with a steady brilliancy that makes clear vision easier. The pictures on the screen at the movie theater are put there by a powerful beam of Hght. This is a lighting problem much more difficult of solution than street lighting, but it is natural to suppose that the incandescent lamp which has given us better lighting in our houses, stores, factories, trains, autos and streets will, because of its steady brilliancy, be adapted also for use in motion picture projection. And when the operator has "nothing to watch but the film" he'll give you better pictures. Theater owners and operators may secure full information in regard to any lighting problem from Nela Specialties Division, National Lamp Works of General Electric Co., 133 Nela Park, Cleveland, Ohio. ^ THE WAY TO BETT: When you vviite to advertisers please mentiou PHOTOPLAY MAGAZINE.