Photoplay (Jul-Dec 1918)

to8 Photoplay Magazine — Advertising Section THOSE are start* A ling word9 now. Few can understand how we can offer eocb splendid grrades at this tremendously low 6g* ure. But low price9 are the Bascb established policy. Send for our 1919 Diamord Hook. BaschBtillsela vou a handsome K carat stone for $20.00; a M carat for 148.75; and a % carat at § ."J. 00. Let Diamonds Make You Money! Diamonds never were going up so fast. Wear these beautiful stones and feel every month that they are worth more. Diamonds aro going up and yoo might as well be in oo the raise, MoneyRefunded We issue with every diamond an iron clad, moneyback contract thatmal.es loss impossible. It is a legal, binding contract to refund in cash full price, 1 essl0%,any time withinayear. It allows you full price in exchange at any time. It guarinteea exact carat weight, quality and value. "See that your diamond is Cased guaranteed." Great Fountain Pen Value $JOO No. X70. Full 6'i inch size, safety lever, self. filler, solid gold uen "tipped. Your Name in Gold FREE Pull guarantee. Gift case FREE. Send for this! pen rifrht now. Don't delay. A wonderful value at only $1 oo FRFF Fvaminatinn Just select any diamond from this ad l l\L,Li LiAauuuauuu vertisementcrfromourcatalogandwewill Bend it for FREE examination, without obligating jon to bay unless you are folly convinced it is the best value you can obtain for your money— you take norisk. We pay all charges. Write for 1919 Diamond Book We will send you postpaid free a copy of the Basch DeLuxc Book that shows you how to save one. ball' to onethird on diamonds and jewelry. Contains expert facts oo diamonds, showing you bow to buy safe. Brimful of Christmas Suggestions The book contains hundreds of illustrations of fine diamonds, watches, jewelry, silverware, leather goods, etc., beautiful creations in all styles and prices that you can have sent you for tree examination before buying. Send postcard for your free copy NOW! L» BASCH & CO. andQuincy StreeU ClllCagO, U. S. A. NURSES NEEDED Wn The Army lias called for 30,000 hospitalnurses. Thousands of nurses must ^recruited to take their places at home. Patriotic women are meeting this need by taking the C. S. N. HomePractice and Correspondence course in trained nursing. They earn from $15 to $25 a week. Send for year book explaining method. State age. The Ctaautanqua School of Nursing 583 Main St. Jamestown, M. I. A Delightful Christmas Gift •■•■./ " Three pencils, your name. Holly or Floral Box, 30 cts. Reindeer boxes please the kiddies. Stamps accepted. The Imprint Pencil Co., 530 Broadway. New York City We write the music and guarantee publisher's acceptance. Submit us poems on WAR, love or any subject. Mr. Leo Friedman one of America's well known musicians, is our leading composer. One of his greatest successes, "Meet Me Tonight In Dreamland," reached the enormous total of over 2,000,000 copies. Over 1,000,000 copies of his song, "Let Me Call You Sweetheart," were sold, while the sale of his famous "When I Dreamed of Old Erin" passed the 900,000 mark. $5000 in Prizes is being offered for the best songs of America in war. Someone is going to win these cash prizes, why not you? Contest closes January 1st, 1919. Write for details. Tear out the COUPON and send it with your poem. Do not delay. WRITE NOW. CHESTER MUSIC COMPANY Suite 279, 538 S. Dearborn St., Chicago IciLESTET? MUSIC COMPANY, I Suite 279, 538 S. Denrborn St., Chicago. Gentlemen: — I enclose poem entitled , for your inspection. Name .. Street Address ... City or Town State.. The Lady of the Names (Concluded from page 47) a revolutionist at heart, Markova escaped from the upheavals that followed the revolution and came to America on an ammunition ship. Letters of introduction through the Russian embassy brought her to Mr. Fox. No letters of introduction could tell Mr. Fox what he saw for himself, that he had before him a girl witr« a beautiful face and dramatic talent. * * * Madame Markova's father was an orchestra leader. Her mother was gypsy-born. Her father taught her music until she was so far advanced that she went to the conservatory at Moscow. Madame Markova's mother gave her wonderful grace and the charming air of mystery characteristic of gypsy folks. Madame Markova is well-known to the leaders of the Russian revolution." Madame made two Fox pictures, "The Painted Madonna," and "A Heart's Revenge." Then Fox announced that Madame had retired, for reasons not stated. But we all know that it was because Gretchen Hartman, a picture personality of prominence, couldn't be made overnight into a Russian vamp — even though William Fox worked his publicity department over-time in the attempt. The hard-working Fox publicists thought it "awful dope;" but "Chief's orders," they said resignedly. "They may wonder about it at first — " we can almost hear Mr. Fox — "just as they did about Theda Bara. But it'll blow over. Just watch the fans swallow this Russian stuff." But the fans fooled Mr. Fox. They knew Gretchen Hartman. Mr. Fox's charities are well-known to the public. And it is not given to us to follow the inner workings of the Fox brain. But it does seem — sometimes — that Mr. Fox should follow that little adage which recommends that one's charities should begin with one's own moving picture company. It is Gretchen Hartman's screen career that has been brought to a full stop through the "Sonia Markova" publicity. Her name savored over-much of the Teutonic for her own satisfaction, and she was naturally not averse to ^exchanging it for one of more Allied interest. But she would not — if her wishes had been consulted — have acquiesced in the brandnew career mapped out for her by the perspiring publicists. When she has lived down her Russian past, Miss Hartman will return to the screen. She may, however, accept a stage engagement in the meantime. Those Foxy press-agents said in their facile manner — "Madame Markova has beauty; she has talent, and she has wonderfully expressive eyes, set in a face that can show manifold emotions. She has inborn grace of movement that will captivate those who see her. They will emulate Oliver Twist. They will ask for more." For once the Fox press-agents were right. But, one thinks, what more could one ask? Every advertisement in PHOTOPLAY MAGAZINE is guaranteed. Ill