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Photoplay Magazine— Advehtising Section
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HIS MASTER'S VOICE
REG. U.S. PAT. OFF.
The trademark of supreme musical quality
It means the world's largest and greatest musical industry
Twenty years ago the talking -machine was a triviality. Today the Victrola is an instrument of Art. The exclusive Victor processes have lifted the making and the playing of musical records into the realm of the fine arts and rendered them delightful to the most keenly sensitive ear. Opera singers and musicians of world-wide fame are glad to be enrolled as Victor artists.
Every important improvement that has transformed this "plaything" into an exquisite and eloquent instrument of the musical arts originated with the Victor. The Victor plant, the largest and oldest of its type in the world, is the world -center of great music.
No other organization in the world is so qualified by experience, by resources, and by artistic equipment to produce supreme quality as the Victor Company. Its products convey more great music by great artists to more people throughout the world than all other makes combined.
The pioneer in its field, the Victor Talking Machine Company today remains the pre eminent leader. The famous trademark "His Master's Voice," with the little dog, is on every Victrola (look inside the lid) and on the label of every Victor Record. It is your guarantee of the highest musical quality. Look for it. Insist upon finding it. If you wish the best, buy nothing which does not contain this trademark.
Victor Talking Machine Co., Camden, N. J.
New Victor Records on sale at all dealers on the 1st of each month
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