Photoplay (Jan-Jun 1920)

12 Photoplay Magazine— Advertising Section This Coupon Is Not an Aladdin's Lamp Palmer Photoplay Corp. 712 I. VV. Hellman Bldg., Los Angeles, California Please send me, without obligation, your new booklet, "The Secret of Successful Photoplay Writing." Also Special Supplement containing autographed letters from the leading producers, stars, editors, etc. ^ lime St' and No. . . . City and State But It Is the Doorway to Success in Photoplay Writing If You Have Normal Intelligence, and the Energy to Open the Door If you have story ideas and want money, the richest market in the world today is the photoplay market. You could sell a thousand good photoplays this minute at from $200 to $2000— z> you could get them read. There is a special language in which photoplays are written. It is called a" technique." Manuscripts which do not follow the rules of this technique might just as well be written m Chmese. The men and women who are making money by photoplay writing today are not geniuses. They have learned the language of the studios — some of them through the Palmer Plan, some of them in the much tougher school of experience. The Palmer Plan teaches the technique of photoplay writing. You can study the Palmer Plan in your spare time at home. If you want endorsements of the Palmer Plan, we can show you enough letters from successful Palmer students to amaze you. But that is not the point. The point is that when you have finished with the Palmer Plan, you will be equipped to sell photoplays. You will have learned to talk the language of the screen as well as any living person. The coupon at the top of this page is not an Aladdin's lamp. It will not accomplish miracles. It will not hand you thousand-dollar checks on a platter. But it will reveal to you the simple formula which has enabled others to make their energies worth much more than theydreamed of. This isn't reckless advertising talk; it is a considered statement. Send the coupon to us. It will bringyou abook,"TheSecret of Successful Photoplay Writing" — which will tell you much more than we have room for here. The book is free. In brief, the Palmer Plan does three things. It gives you a complete, workmanlike picture and explanation of studio methods. It gives you professional criticism — painstaking, honest, accurate. And if your photoplay is good, it will sell it for you. Advisory iCouncil Directing the educational policy of the institution is an Advisory Council, comprisiniT Cecil B DeMille, Director-General of the Famous Players-Lasicy Corporation; Thomas H'ince, head of the famous Ince Studios; Lois Weber, America s greatest woman director and producer; Rob Wagner, noted screen authority and special Saturday Evening Post writer. Contributors Frank Lloyd, Jeanie MacPherson, Clarence Badger, Al E. Christie, George Bebati, Hugh McClung, Jasper Ewing Brady, Denison Clift, Kate Corbaley, Eric Howard, Adeline Alvord, Rob Wagner. PALMER PHOTOPLAY CORPORATION Department of Education 712 I. W. Hellman Building LOS ANGELES, CALIFORNIA What $1 Will Bring Yon More than a thousand pictures of photoplayers and illustrations of their work and pastime. Scores of interesting articles about the people you see on the screen. Splendidly written short stories, some of which you will see acted at your moving picture theater. The truth and nothing but the truth, about motion pictures, the stars, and the industry. You have read this issue of Photoplay so there is no necessity for telling you that it is one of the most superbly illustrated, the best written and the most attractively printed magazine published today — and alone in its field of motion pictures. Slip a dollar bill in an envelope addressed to Photoplay Magazine Dept. 7-B, 350 N. Clark St.. CHICAGO and receive the March issue and five issues thereafter. PHOTOPLAY MAGAZINE Department 7-B 3SO North Clark Street. CHICAGO Gentlemen: I enclose herewith $1.00 (Canada $1.25) for which you will kindly enter my subscription for Photoplay Magazine for six months, erfective with the Mar., 1920, issue. Send to. Street Address . City State pTWvrnpi.AV MAr;A7TNT5 ia CTiaranteed.