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^Tjhe World's Leading C/Vfovm^ (T?iAure Q^VLa^azine
PHOTOPLAY
Vol. XVII
February, 1920
No. 3
Give Labor the Star Dressing-Room!
LET the conciliators ta\e a lesson from the movies. Put the spotlight on the full dinner-pail. Give the man who worlds with his hands a press-agent. Give
Labor the star dressing-room!
Tour true genius of arbitration goes bac\ of stiff soulless things li\e Law and Contract Agreement to the little prides and prejudices, the small ambitions and secret vanities of simple human nature.
Something else than salaries and living-costs is at the bottom of our wor\aday sic\ness. We need heroes. We always have needed and we always will need heroes. Once we had them in l^ngs. T^ot long ago we had them in money monarchs. Very recently we had them in soldiers. Right now we have them on the screen. Who should be next but the master-laborer: the fellow who can drive a locomotive better than any other man alive, the champion coal-digger, some V\/allace Reid of the doc\s, a ~bAary Pic\ford of the cotton mills.
Do you remember the widely-heralded rivalry of the ship-wor\ers duriyig the war? Do you recall Seattle's champion riveter — lionized in T^ew Tor\?
Publicity, celebrity, applause, pictures in the papers — we all li\e them, and the man who says he doesn't is a liar. These are among the things that will wipe out class distinctions — not laws or mere cold-blooded wage lifts. The moving picture has made its people the intimate friends of the whole world.
Send that master tire-ma\er down to the photographer s, and as\ for pictures that will reproduce — li\e those he too\ of Tom Meighan last wee\. That woman who ma\es the best bread in town — let's have a personality story about her. V^/on^ der if she's married? What about Tom fones, twenty years in the switching tower in the South End — remember that winter night in 1902, when he saved 26 and all her passengers? And speaking of thrills for the news-reel, how about Slavonian John, handling, at midnight and single-handed, that living hell, a tilting Bessemer converter?
It's time to realize as a nation on our education in motion picture publicity.
It's time for a brand new set of heroes and heroines.
It's time to give Labor a Star Dressing-room!