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Photoplay Magazine — Advertising Section
79
Cunning woolens, delicate frocks, tiny wraps of silk
THEY CAN BE LAUNDERED TO SUIT THE MOST FASTIDIOUS BABY
o
F course, he's particular ! From his bootees to his bib, each garment must be sweet and clean for the daintiest baby in the world. His little petti-skirts of finest cashmere with sweet baby scallops, the frocks of batiste tinijy tucked and daintily embroidered, cunning negligee jackets of pale crepe dc Chine and French knots — he adores to put them on so spic and fresh from their Lux laundering.
And his wool things, so silly small they
^ look like make-believe — are all very real
■ ' '"v ,,.«-. to him. Not a single scratchy
^^'^^~\J shirt — not one shrunketi band
S"/ in his whole wardrobe!
They're kept so soft and fine with Lux.
Never allow his pretty things to stay soiled
His clothes have to be done so often and so carefully — they need the most delicate laundering there is. Gather them up every night and toss them into a big bowlful of Lux suds.
Nomattingandshrinkingotthose important soft little woolens, because there's no rubbing, you see, to hurt the fine fibres. He can wear the most delicately tinted silks without feeling the least bit extravagant. Oh, it's so easy to let Lux take care of his pretty things — keep every baby garment fresh and lovely ! Your ^(^
grocer, druggist or department store has Lux. — Lever Bros. Co. , Cambridge, Mass.
HIS WOOLENS AND BLANKETS
Use two tablespoonfuls of Lux to a bowlful oj water. Whisk into lather in very hot water. Add cold water till lukewarm. Squeeze rich suds through garments. DO NOT RUB. Rinse in three lukewarm waters, dissolving a little Lux in the last water. Squeeze water out. do NOT TWIST. Dry in moderate temperature. Press with warm iron.
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Copyrighted, 1^20, by Lever Bros, Co.
FOR HIS FINE DRESSES
Whisk a tablespoonfulofLux into a rich lather in a bowlful of very hot water. Let white garments soak a few minutes. Squeeze suds through. DO NOT RUB. Rinse in three hot waters. Squeeze — do not wring. Dry in the sun. Silks and colors— Add cold ivater till lukewarm. Wash quickly. Rinse in three lukewarm waters. Roll in towel. Press with warm iron.
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