Photoplay (Jan-Jun 1920)

136 Photoplay Magazine — Advertising Section The Letter that Saved Me 43% on Typewriters Received by a Business Man from a Buyer Friend Chicago, Nov. 2, 1919. Dear Henry : I hear that you are down in New York, to open a branch office for your firm. You'll be buying a lot of things for the office, not the least important of which will be typewriters. And that's what I want to talk to you about — typewriters. I want to give you the benefit of an experience I had some time ago, and thereby, I hope, save you some real money. About a year ago I decided to buy a typewriter for home use. My first thought was to purchase one of the makes we were using in the office, which had been put in before I became a buyer for the house. But when it came to digging up a hundred dollars for the machine — I just couldn't. Somehow or other it looked like too much money to me. Then I thought about picking up a second-hand machine, but the price was about as high, and I had no assurance of service. I was undecided as to what to do, when one evening at home I ran across an Oliver Typewriter ad in a magazine. I remembered then having read the advertising before and being impressed with the story. r Was $100 Now $57 "Why pay $100 for Any Typewriter" — "When You Can Buy a New Oliver tor $S7?" read the ad — then it went on to explain how The Oliver Typewriter Company had cut the price by selling direct and eliminating costly selling methods. It was clear to me as an experienced buyer how they could well afford to top off $43 of the ."iaco by their new economical selling plan. The ad brought out the fact, too, that I didn't have to pay the $57 hi a lump sum. I could settle at the easy rate of $3 a month. Naturally that appealed to me, for it was as easy as rental terms. But the thing that decided me was their free trial offer Without my sending or depositing a penny, they would ship me an Oliver for five days free trial. I could use the typewriter for five days just as if it were my own, and if I wasn't satisfied, all I had to do was to ship it back at the Oliver Company's expense. Well, I mailed in the coupon and got an Oliver for free trial. To make a short story shorter, I was more than pleased with the Oliver. I fully agreed with The Oliver Typewriter Company that if any type J Finer Typewriter at a Fair Price '^ ^'%%%i writer was worth $100 it was this splendid Oliver. Well, later when we found it necessary to replace some of the typewriters at the office, you may be sure I put in Olivers, saving the company a nice $43 on each. At first the girls were reluctant about changing machines, but after a week or two with the Oliver, they wouldn't have any other. Naturally now we are all Oliver enthusiasts^— that's why I write this letter to you. "^ou just give the Oliver a trial and you'll be more than willing to buy me a good dinner when I arrive in New York next month. Yours, J. B. That is the letter that saved me S43 on each of my typewriters. I not only equipped the office with the Oliver, but like my friend I also bought one for home use. Yes, I am more than willing to buy my friend a good dinner for his valuable advice. .'^ny reader may order an Oliver direct from this ad by mailing the coupon. No money in advance. No deposit. No obligation to buy. Return or keep the Oliver as you decide after five days free trial. If you decide to keep the typewriter, you make take a year and a half to pay at the easy rate of $3 a month. Mail the coupon today — NOW. Canadian Price, $72 The OliverTy pewriter Co. 1472 Oliver Typewriter Bldg. CHICAGO, ILL. i^^^SS $43 ■'"«'^««neai,„' THE OLIVER TYPEWRITER COMPANY ^| 1472 Oliver Typewriter Building, Chicago, 111. ^^k □ Ship nie a new Oliver Nine for five days free inspection. ^H If r keep it. 1 will pay $57 at the rate of $3 per month. The ^H title to remain in you until fully paid for. ^H My shipping' point is ^H This does ni>t place me under any obligation to buy. If I choose to ^Hi return the Ohver, I will ship it bac-k at your expense at the end of 5 days. □ Do not send a machine until I order It. Mail me your book — "The High Cost of Typewriters— The Reason and the Remedy." your de luxe catalog and further information Name Street Address , City.... State Occupation or Business , 180.02 Every advertisement In PHOTOPUAT MAGAZINE is guaranteed.