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Photoplay Magazine — Advertising Section
Brunswick Again Brings a New Idea to Music Lovers
First came The Ultona which introduced an all-record phonograph. Then the Brunswick Tone Amplifier which brought better tone. NOW Brunswick Records, interpreted by great directors.
Ill all the history of phonographic art there are nochapters more interestingthan those allotted to Brunswick.
It rested with this old-time house to introduce the Brunswick Method of Reproduction and the advancements it provides.
For years phonograph music had seemed to reach its heights. But people have found that in The Brunswick old standards must be forgotten.
Rare Tones Ever Present
Experts in acoustics have long agreed that better reproduction could come onlj?^ with a new-type reproducer and a different way of amplifying the sound waves. That was the urge which made the House of Brunswick discover the Ultona and the Brunswick Tone Amplifier.
Of the major phonographs, The Brunsv ^k was the first to play all records correct. This is accomplished by the Ultona, a simple, multi-record reproducer which presents to each make of record, at the turn of the hand, the proper diaphragm and needle. This was a tremendous step forward.
Then came the Brunswick Tone Amplifier — built entirely of wood, like a violin. We avoid
The Brunswick Tone Amplifier
The Ultona
the use of metal which, havingnoelasticit}% prevents the sound waves from expanding properly. Thus, Me overcame old-time harshness. With these two inventions the Brunswick Method of Reproduction brings a phonograph the like of which cannot be equaled in versatilitj nor tone. All we ask to prove it is that you hear The Brunswick. Compare it with others. Your own ear will decide.
And NOW Brunswick Records
We are introducing, after years of preparation, Brunswick Discs. They, too, are unlike any you have known before. Thej bring a new principle in phonographic recording. Each is interpreted by a noted director. Thus, we unite the talent of the artist Avith the genius of the composer. This is a step which you will appreciate once you make comparisons.
Brunswick Phonographs and Brunswick Records are found throughout the country at leading dealers.
Brunswick Records
THE
Sdni/nauHck
PHONOGRAPHS AND RECORDS
BRUNSWICK-BALKE-COL LENDER COMPANY
General Offices: 623-633 South Wabash Avenue, Chicago
Branch Houses in Principal Cities of United States, Mexico and Canada Canadian Distributors: Musical Merchandise Sales Co., 819 Yonge Street, Toronto