Photoplay (Jan-Jun 1920)

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Photoplay Magazine — Advertising Section 69 You can buy the loveliest the decorators have to offer Do you like this soft gray chintz scattered with sweet old-fashioned nose-gays ? Or this silk from China ? — very 'different, ' with its large vivid birds on queer boughs. And for your own boudoir, madame, these flmy lengths of mauve and rose chiffon — " Be sure that you choose just the fabric you like. No material is too exquisite, none too delicate to wash the gentle Lux way. The laundry, the cleaners' bills — these are but silly fears of the past. You can trust to Lux any material that water alone will not hurt. Cretonnes, silks, satins, the merest clouds of chiffon, come from these wonderful suds unharmed. No cake soap to rub in. No rubbing to get the soap and dirt out. Just pure bubbling suds that whisk the dirt away and leave the colors clear and bright. TSl^yer let a fine fabric really get soiled Dirt that is allowed to stay in actually cuts the tiny fibres. If you even suspect that striped taffeta slip cover or those yellow silk hangings of looking less bright, slip them into a big bowlful of the pure Lux suds. Let Lux take care of all your beautiful draperies and find out how long they can last. Your grocer, druggist, or department store has Lux. Lever Bros. Co., Cambridge, Mass. How to wash silks and colored fabrics Use one tablespoonful of Lux to a gallon of water. Whisk into a rich lather in very hot water, then add cold water till lukewarm. Colors should be washed quickly to prevent running. Dip the fabric up and down in the toamy suds. Squeeze the suds through the soiled spots — do not rub. Rinse in three lukewarm waters. When possible, roll silks in a towel to dry. If colored fabrics are hung up to dry, they should be hung in the shade. Press with a warm iron. There's nothing like Lux for fine hangings t Copyrighted ig20, try Leyer Era. Co. Vhen you write to advertisers ulease mention PHOTOPLAY MAGAZINE.