Photoplay (Jan-Jun 1920)

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Photoplay Magazine — Ad\f.riising Section IZ A new era in teeth protection These new discoveries mark a new era in teeth cleaning. Tooth beauty comes through removing the cloudy film coat. But that also means vastly more. It means safer, cleaner teeth. And it doubtless will mean, in the years to come, a vast reduction in tooth troubles. Dentists everywhere are urging people to adopt this new protection. Why Teeth Glisten Millions of Them Now All Statements Approved by High Dental Authorities You see glistening teeth in every circle now. For millions of teeth are being cleaned in a new way. They are not only whiter, but cleaner and safer. And leading dentists everywhere are urging this method's adoption. A ten-day test, which costs you nothing, will show what it means to you. To end the film The purpose is to end the film — the cause of most tooth troubles. Film is that viscous coat which you feel with your tongue. It is ever-present, ever-forming. It clings to teeth, enters crevices and stays. It is that film-coat which discolors, not the teeth. Film is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. The ordinary tooth paste does not dissolve film. So brushing has left much of it intact. Millions of wellbrushed teeth, on this account, dis color and decay. Few people escape tooth troubles, and it is largely because of that film. Now a combatant Dental science, knowing these facts, has long sought a film combatant. It has now been found. Convincing clinical and laboratory tests have proved it beyond question. The method is embodied in a dentifrice called Pepsodent. And this tooth paste in all ways meets modern requirements. Millions of people have already tried it, and the results you see on every hand show what it means to teeth. The vital facts Pepsodent is based on pepsin, the digestant of albumin. The film is albuminous matter. The object of Pepsodent is to dissolve it, then to day by day combat it. But pepsin must be activated, and the usual agent is an acid harmful to the teeth. So this method long seemed barred. Now science has found a harmless activating method, so active pepsin can be every day applied. Pepsodent accomplishes two other great results. But its all-important quality is this action on the film. . Mark the results in ten days One cannot question the Pepsodent effects. They are too conspicuous. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how the teeth whiten as the film-coat disappears. Compare the results with results you get now. Then read the reasons for them. After such a test, neither you nor yours will be content with old methods of teeth cleaning. Cut out the coupon now. •^^k «"^i^^i^"^™^"^i^ PAT. OFF. g REG. U.S. The NewDay Dentifrice A scientific film combatant, now advised for daily use by leading dentists everywhere. In three great ways it meets modern requirements. Druggists supply the large tubes. I 10-DAY TUBE FREE 377 THE PEPSODENT COMPANY, Dept. 349, 1104 S. Wabash Ave., Chicago, IlL Mail 10-Day Tube of Pepsodent to ONLY ONE TUItE TO A FAMILY When you write to advertisers please mention PHOTOPLAY MAGAZINE.