Photoplay (Jan-Jun 1920)

Photoplay Magazine — Advertising Section £>1 WOMEN RESENTED THIS MAN'S STATEMENTS 8s <3 y--' WHEN I published recently this article by a well known business man, entitled, "The Most Delicate Problem I Have Met in Employing Women," I was amazed at the result. I had expected some protest, but not the wave of it which almost deluged me. In this article, he said : "But too often the chance of these women to attain the highest success of which they were capable has been spoiled by a thing which until now I have hesitated to discuss with anyone but my wife. Often the very women who seem to be mostscrupulously careful about their appearance are the ones in whom the odor of perspiration is most noticeable." One stenographer's answer to this is typical of many. She writes: "This is too much! For goodness sake, get after the men, for any woman in business knows that they are the real offenders. If they only knew how unattractive and — yes — offensive they are with their wilted collars and stained shirts I am sure they would reform. Every girl I know, both in the office and out of it, guards against any chance of perspiration trouble by the regular use of Odorono, but the men apparently don't know such a thing exists." What this girl says is undoubtedly true — men are the chief offenders. Yet I fear there are still many women who do not realize the facts. A stenographer answers: jhis is too much! Every woman in business knows that men are the real offenders in these matters. '* An old fault — common to most of us It is a physiological fact that there are very few persons who are not subject to this odor, though seldom conscious of it themselves. Perspiration under the arms, though more active than elsewhere, does not always produce excessive and noticeable moisture. But the chemicals of the body do cause noticeable odor, more apparent under the arms than in any other place. The underarms are under very sensitive nervous control. Sudden excitement, embarrassment even, serves as a nervous stimulus sufficient to make perspiration there even more active. The curve of the arm prevents the rapid evaporation of odor or moisture — and the result is that others become aware of this subtle odor at times when we least suspect it. How well-groomed men and women are meeting the situation Well-groomed men and women everywhere are meeting this trying situation with methods that are simple and direct. They have learned that it cannot be neglected any more than any other essential of personal cleanliness. They give it the regular attention that they give to their hair, teeth, or hands. They use Odorono, a toilet lotion specially prepared to correct both perspiration moisture and odor. Odorono was formulated by a physician who knew that perspiration, because of its peculiar qualities, is beyond the reach of ordinary methods of cleanliness— excessive moisture of the armpits is due to a local weakness. Odorono is an antiseptic, perfectly harm less. Its regular use gives that absolute assurance of perfect daintmess that women are demanding— that consciousness of perfect grooming so satisfying to men. It really corrects the cause of both the moisture and odor of perspiration. Make it a regular habit! Use Odorono regularly, just two or three times a week. At night before retiring, put it on the underarms. Allow it to dry, and then dust on a little talcum. The next morning, bathe the parts with clear water. The underarms will remain sweet and dry and odorless in any weather, in any circumstances ! Daily baths do not lessen its effect. Women who find that their gowns are spoiled by perspiration stain and an odor which dry cleaning will not remove, will find in Odorono complete relief from this distressing and often expensive annoyance. If you are troubled in any unusual way, or have had any difficulty in finding relief, let us help you solve your problem. Write today for our free booklet. You'll find some very interesting information in it about all perspiration troubles ! Address Ruth Miller, The Odorono Co., 511 Blair Avenue, Cincinnati, Ohio. At all toilet counters in the United States and Canada, 35c, 60c and $1.00. By mail, postpaid, if your dealer hasn't it. Men will be interested in reading our booklet, "The Assurance of Perfect Grooming." Address mail orders or request as follows: For Canada to The Arthur Sales Co., 61 Adelaide St., East, Toronto, Ont. For France to The Agencie Americaine, 38 Avenue de rOpera, Paris. For Switzerland to The Agencie Americaine, 17 Bouelvard Helvetique, Geneve. For England to The American Drug Supply Co., 6 Northumberland Ave., London, W. C. 2. For Mexico to H. E. Gerber & Cia., 2a Gante, 19, Mexico City. For U. S. A. to The Odorono Company 51 1 Blair Avenue, Cincinnati, Ohio P. When you write to advertisers please mention PHOTOPLAY MAGAZINE.