Photoplay (Jan-Jun 1920)

Photopi.ay Magazine — Advertising Section 71 SILKS-SATINS-LACE Kept dainty and new through the longest vacationing MADAME has given instructions to pack only the finest, the filmiest. The silk anc valenciennes underthings and the sheerest of the stockings. The georgette frocks with their extravagantly simple air. Two favorite negligees and the loveliest of the blouses. Always Madame refuses to be bothered with the great number of her possessions — only the most adored. For with Lux these few can b«. kept so fresh, so exquisite. At the first speck of dinginess in filet collar or cuff, Marie tosses the beloved one into a big bowlful of Lux suds. The foamy bubbles cover it. The rich lather presses through and through it. Every tiny thread is searched out and cleansed snowy white. How to launder silks Whisk a tablespoonful of Lux into a thick lather in half a boitilful of "very hot water. Add cold water till lukewarm. Dip the garment up and do-wn in the rich lather Squeeze the suds through it — do not rubRinse in three tukeiuarm "Waters. Roll in a towel. When nearly dry press with a inarm iron. Jersey silk and georgette crepe should be gently pulled into shape as they <^0'' ''"'^ should also be shaped as you iron. In half an hour the pretty thing will be bright and sweet and summery again, looking as calmly new as if it had just come out of the specialty shop's tissue wrappings ! The old way of washing was so heartless. Many a fragile blouse has Madame wept over in the old days — actually scrubbed to death! But the Lux way is so different. It is so gentle, so careful with her fine things. There's never a bit of pasty cake soap to stick to the silk thread and be ironed into it! Never a thought of a cruel rub! The pure suds just whisk the dirt away and leave the fabric whole and new, the color clear. The grocer, druggist or department store has Lux always ready for Madame. Lever Bros. Co., Cambridge, Mass. #■'•■ r r When you write to advertLsera please mention PHOTOPLAY MAGAZINE.